How can you optimize your marketing spend to drive more results? And what can business leaders do to tie every function and effort to proven, quantitative outcomes? Here’s where you can grab some interesting tips and best practices:

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MarTech Quote-of-the-Week!

Always look for scale…what are the best ways to spend your marketing dollars that will have the highest possible impact? Establishing differentiation is important, and using standard terminology is at least as important. It is nearly certain that one is not a market maker. Live in the market that exists. Everything needs to be tied to outcomes.

–Matt Durham, Head of Market Strategy at Digibee

Top MarTech News of The Week: 27th March 31st March

• Wix Announces Integration With Meta for Business Owners to Seamlessly Connect with their Customers Across WhatsApp, Instagram and Messenger
• CallMiner Advances Industry-Leading Conversation Intelligence Platform with New AI Capabilities
• Betegy Takes Ads Personalization Further With the Latest Smart Banners Innovation
• BigID Prepares Organizations For CPRA Compliance With an Automated Data Privacy Suite
• Birdseye Raises $500,000 in Pre-Seed Funding to Help Shopify Brands Increase Revenue Through AI-Powered Marketing
• Qualified Unveils Qualified GPT, Generative AI for the Pipeline Cloud
• Twilio Supercharges Customer Profiles for Data Warehouse Portability and Extensibility
• mParticle Launches Warehouse Sync to Accelerate Time to Data Value
• Sprinklr Introduces New Self-Service Plan and ChatGPT-Enabled Tools to Help Enterprise Social Teams
• Domo Announces New Native Integrations that Help Customers Leverage Data Across a Growing Ecosystem of Cloud Data Platforms
• Zefr + Meta Brand Suitability Verification Now Available for Facebook Feed, Powered by AI
• Wishpond Launches New AI-Powered Website Builder
• Cognigy and Avaya Join Forces to Deliver Next-Gen Conversational AI Solutions for Enterprise Contact Centers

MarTech QnA with the Expert

Since entering ad tech in 2014, this is the first year that I’ve seen the duopoly (Google and Meta) loosening their stranglehold on the ecosystem. I have a ton of respect for those ad businesses, but it’s always interesting to see new dominant players like Amazon, Walmart and even Apple enter the ring to keep things interesting. – Sonja Kristiansen, Chief Business Officer at TripleLift

MarTech Articles on Generative AI, CTV, ChatGPT Pointers and more –

• 5 Ways to Create a Breakthrough Moment For Your Brand
• 3 Reasons Why CTV Advertising Will Boom in 2023
• Generative AI: An Opportunity Or A Threat To Influencer Marketing?
• How “New Bing” & ChatGPT Can Create Smarter, More Targeted Advertising with First-Party Data
• 4 Ways To Think About AI’s Impact On The Customer Lifecycle
• Consumer Marketing Features that Can Work Effectively in B2B Marketing
• Connected Commerce: What Does it Mean
• Running a Paid Online Ad Campaign? Here are some Best Practices
• AI Video Generator Market – Role Of AI in Producing Video Content
• First-party Marketing Data Myths

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 159: The Benefits of AI in Content Development, Marketing and Sales with Ben Pines, Director of Content at AI21.com

Episode 158: Optimizing Sales and Brand Journeys with Ken Hohenstein, CRO at OneStream

Episode 157: Inventory Optimization and Its Impact on Supply Chains with Richard Lebovitz, President and CEO, LeanDNA