From breaking down the basics of reception marketing to uncovering the best of CTV; this week’s martech highlights gives you different perspectives to think about:

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Marketing Quote-of-the-Week!

Leverage the unique targeting capabilities that CTV offers. Given CTV is a household device, understanding the content being viewed in the household will help you better understand the audience. This can be accomplished by leveraging TV viewership data via auto-content recognition (ACR) data or by using TV content signals like genre, language or rating.

–Amy Guenel, VP, Product Marketing at Nexxen

Top MarTech News of The Week: 06^th November to 10^th November

• New Report: Virtual Events Surpass Both Hybrid and In-Person Events
• WPP and Sprinklr Partner to Bring AI-Powered Customer Experience Management Solutions to Global Brands
• Cambri Debuts Launch AI to Revolutionize New Product Development for CPG Brands by Exponentially Increasing Product Launch Success Rates
• Simpli.fi Launches New TV Ad Insights Dashboard to Support Current CTV Offerings
• Optimove Unveils OptiGenie: a Comprehensive AI-Powered Suite Empowering Marketers to Optimize Workflows from Insight to Creation and through Orchestration
• Rhetorik Launches LeadNeuron beta – Innovative, AI-driven skills-based B2B lead targeting tool
• AppsFlyer Acquires Gaming and Apps Data Analytics Company devtodev to Expand the Premier Growth Platform for Marketing Teams
• Evolv AI Raises $13.3M to Fuel Enhanced Generative AI Capabilities

MarTech QnA with the Expert

Today’s B2B buyer expects the same seamless, end-to-end experience they get when they interact with a B2C brand. If a B2B tech brand isn’t living up to that standard, and there’s a mismatch between their expectations and reality, you’re going to have an issue.

–David Barnhardt, Head of Experience at Inbenta

MarTech Articles on CTV and Demand Gen, Humanizing B2B, The Basics of Reception Marketing!

• All Roads Lead to 2024: An AdTech CEO’s Forecast for Retail, FinTech and Programmatic
• How Businesses Can Protect Themselves from Account Takeover
• The Reviews are In: Online Reviews in the Post-Scarcity Age Get a Thumbs Down
• Here’s Why ​​Optimizing for Clicks is Not ​​Optimizing at All
• How To Create Legitimate Marketing Hype
• Using Intent Data to Crack the Buyer’s Journey
• How to Make CTV a Demand Gen Machine
• AI Safety Protocol and Standards: Takeaways from Biden’s Latest Order
• Humanizing B2B Marketing: What Most Brands Get Wrong
• Reception Marketing: What it is and How It’s Used to Drive Marketing Goals
• A Breakdown of The Latest Updates to Google Ads

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 187: Building End-to-end Digital Campaigns that Boost ROI: with Curtis Tingle, EVP and CMO at Vericast

Episode 186 Using Email Signatures to Drive Marketing and Sales with Carol Howley, CMO at Exclaimer

Episode 185: Sales Improvements That Can Help B2B Teams Boost Growth with Jason Fitzgerald, SVP, Solution Network at OneStream Software