Marketing Technology Highlights of The Week: Featuring Zoom, Act-On, Braze and more!

What a week it’s been with the recent Morocco quake where reportedly over 2000 people were killed. Our hearts go out to those affected.

Closer home, when it comes to the latest martech updates and marketing best practices, here we bring you the latest from Zoom, Act-On, IBM and more, read on:

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MarTech Quote-of-the-Week!

I think the most common mistakes that we’ve all experienced is that business videos are often too long and take too long to get to the point. Less is more in video marketing – or really any application of business video.

– Gary Lipkowitz, CEO at Vyond

 Top MarTech News of The Week: 04th September to 08^th September

• Sequel.io Debuts the First Event CMS Solution That Enables Marketers to Create Webpages With a Click of a Button
• Zoom Introduces Zoom AI Companion — Available at No Additional Cost With Paid Zoom User Accounts
• Starbox Unveils StarboxAI – ViPro Module with Text-to-Video Feature to Promote Creativity and Accelerate the Design Process in Content Creation
• Act-On Launches AI Predictive Lead Score for Marketers to Target Strongest Customer Leads
• Vendelux Integrates with HubSpot, Enabling Event Marketers to Measure and Prove ROI of In-Person Events, the Most Valuable Marketing Channel
• Braze Introduces New Data Integration Innovations to Help Brands Create Personalized, Cross-Channel Campaigns Faster
• IBM Advances watsonx AI and Data Platform with Tech Preview for watsonx.governance and Planned Release of New Models and Generative AI in watsonx.data
• Sprinklr Expands Partnership with Google Cloud to Unify Customer Experience with AI
• Dynata Partners with Comcast Advertising to Strengthen Media Measurement
• Cordial Begins Unveiling Its AI Roadmap to Transform the Future of Marketing
• ZoomInfo Partners with The Trade Desk to Expand Digital Media Buying Capabilities
• Merkle Launches Global Composable Commerce Accelerator for Salesforce Commerce Cloud, Partnering with Contentful and Magnolia

MarTech QnA with the Expert

Think of your customer’s end goal as the destination of your journey. It’s important to start there and then work backwards. Otherwise, it’s like navigating a complex maze without a clear endpoint, and it becomes an exercise in guesswork and potentially wasted effort.

-Scarlett Shipp, CEO at AnalyticsIQ

MarTech Articles on eCommerce Fraud, Top Challenges for Marketers, Balancing Digital Growth!

• The $48 Billion Reality: Protecting eCommerce from Rising Fraud in 2023
• Technology and Time: How Too Much Tech Can Rob Us of Our Most Valuable Asset
• Top 5 Marketing Trends Shaping the Digital Future
• Balancing Digital Growth and ESG Goals for the Ultimate Cloud Cost Optimization
• The State Of The Cookieless Future
• The Long Road Ahead: 3 Challenges for Marketers Struggling to Embrace AI
• LinkedIn Marketing Best Practices – for B2B Marketers
• In-Game Advertising: An Overview
• Three Common Myths Surrounding AI in Marketing – Busted!
  
• The Evolution of Cybersecurity Tools
• Conversational Marketing Statistics – How Its Growing and Latest Trends

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 181: How Podcasts can Drive Growth in B2B: with Justin Steinman, CMO at Definitive Healthcare

Episode 180: Visual Storytelling Best Practices with Andrew Fingerman, CEO of PhotoShelter

Episode 179: The Impact of Al in Sales and Marketing with Ketan Karkhanis, EVP & GM, Sales Cloud, Salesforce