How crucial is AI powered content management to modern marketers? In lines with that, have you read about the latest AI models by Box and IBM that were built to support content generation and productivity? Catch more in this week’s martech highlights by MarTechSeries:

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Marketing and Marketing Tech Quote-of-the-Week!

AI-powered content management is crucial because organizations are generating more unstructured data than ever before (up to 80% of business data today is unstructured), including emails, documents, images, and videos. Traditional systems weren’t built to handle this complexity, or the sheer volume of data that businesses now produce. AI helps transform that data.

– Becca Toth, CMO @ Hyland

Top MarTech News of The Week – 28th April to 2^nd May 2025

• Future Today Launches CTV Marketplace: Addressable, Privacy-Safe, and Fully Transparent
• BlueConic Unveils the Industry’s First Customer Growth Engine
• MediaGo Launches SmartBid 3.0, Empowering Advertisers with Easier Scaling and Stable Growth
• FreeWheel Introduces New Tools to Simplify Streaming Advertising for Brands and Publishers
• Box and IBM Partner to Bring New Enterprise-Level AI Models to Support Content Generation and Productivity
• PilotDesk Secures $5.8M Series A, Headlined by Tribeca Venture Partners’ Investment and Rebrands to Swivel to Advance AI Automation in Ad Operations
• BuyerTwin Launches AI Platform to Give Businesses Direct Access to Virtual Buyer Feedback
• Omneky Unveils Campaign Launcher: Omnichannel Ad Publishing and Campaign Deployment for Marketers
• Puntt AI Launches First Marketing Compliance Agents to Unite Marketing and Legal Teams

Top MarTech Articles on Customer Loyalty, AI for Marketing, Data Minimalism and more!

• Loyalty as a Quiet Force in the Fight Against Ecommerce Fraud
• What AI Means for Your Marketing Career: New Roles, Big Changes, and Endless Potential
• Are Marketers Primed for Third-Party Program Progress
• The Rise of Data Minimalism in Martech: Can Less Data Drive Better Marketing?
• AI-Powered Digital Assistants in MarTech: From Customer Service to Predictive Engagement
• From Metrics to Magic: How Martech Bridges Creativity and Analytics?

MarTech Q&A of The Week

Traditionally, in-app and mobile were seen as the preserve of performance marketers. As a result, there is still work to be done around educating brands on why they should move their dollars into this environment. Unknowingly, they’re already benefiting because it’s often one element of their multi-channel campaign. Amongst the wealth of channels, we’re increasingly seeing brand campaign success driven by mobile apps because the user experience is better, engagement is higher as people are emotionally invested in what they’re doing, and the audience scale is there.    

–Stephen Upstone, CEO & Founder @ LoopMe

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 227: Revenue Generation and RevTech Trends: with Latane Conant, CRO at 6sense

Episode 226: The Future of Mobile-first Ad Experiences with Kunal Nagpal, Chief Business Officer at InMobi Advertising

Episode 225: The Latest Trends in B2B Commerce: with Daniela Jurado, EVP, North America at VTEX