Uncover some of the biggest martech misconceptions and the latest martech enhancements from this past week from this week’s martech highlight by MarTech Series:

__________

Marketing and Marketing Tech Quote-of-the-Week!

There is an abundance of technology out there and it’s our job to weed through that. There are going to be new technologies coming out today that will add value to your organization, so invest in learning what is out there. You will improve not only as a marketer, but also elevate the marketing function in your organization.  And if you don’t keep up with the times, I can assure you someone else will happily take your place.

–David Rabin, CMO at Lenovo SSG

MarTech Shout-out of-the-Week!

Contentful

Contentful is an intelligent composable content platform that unlocks all of an organization’s digital content to deliver impactful customer experiences, making content a strategic business asset.

Top MarTech News of The Week: 02^nd Sept to 06^th Sept

• HUMAN and Opera Ads Partner to Enhance CTV Advertising Security at Scale
• Yoast Elevates AI-Powered SEO Features
• Muck Rack Acquires Keyhole to Add Social Listening to its PR Software
• Cvent Expands its Field Marketing Product Suite with Strategic Acquisition of Splash
• Unbounce’s 2024 Conversion Benchmark Report Proves that Attention Spans are Declining, and so are Conversion Rates

MarTech QnA with the Expert

A gap I see is not incorporating interactive feedback throughout your organization, project, initiative, etc. Research is more than opinions are scale and it’s not all academic or black box. Leave the predictive analytics or market level surveys to the pros but train your internal teams on how to conduct effective customer or frontline team member interviews and make conducting them a habit. While a single comment during a single interview can’t warrant a large capital investment, it certainly can warrant further exploration.

–Tricia Houston, Vice President of Discovery & Design, KS&R

MarTech Articles on Intent data, Lifecycle Marketing, AI for Lead Gen and more!

• Beyond the Inbox: How Direct Mail is Transforming SaaS Marketing
• Harnessing Intent Data to Drive Effective GTM Strategies
• Cookies Crumbled? Here’s How to Keep Personalization Intact
• Lifecycle Marketing’s ket ‘tech pillars’
• Does AI Belong in the PR Industry? How Brands and PR Pros Are Using it to Their Advantage
• Nurturing Leads with Drip Campaigns and Multi-Channel Outreach
• The Role of AI and Machine Learning in AdTech
• What is a Heatmap? How do Heatmaps Benefit Modern Marketers?
• 10 of the Biggest MarTech Misconceptions
• The Significance of a Mobile-First Approach in Marketing

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr

Episode 211: Using AI to Drive Content Marketing: with Christina Kyriazi, SVP Marketing at PhotoShelter

Episode 210: The Latest in AI Across SalesTech and MarTech with Dominik Facher, Chief Product Officer, ZoomInfo