Browse through the latest in martech and B2B marketing with this week’s MarTech highlights:

________

Marketing and Marketing Tech Quote-of-the-Week!

For the last two decades, we’ve seen a trend of marketers wanting to get more targeted and build fine-grained segments. We’ve focused on marketers to create granular segments quickly from day one of our Composable CDP product. With our new AI Decisioning product, we’re even helping marketing teams achieve ‘segments of one’.

Retail media is no different. The industry is booming, but it’s competitive. With hundreds of retail media networks (RMNs) competing for ad dollars, retailers need a way to differentiate themselves and prove their value to advertisers.

-Tejas Manohar, Co-CEO @ Hightouch

MarTech Shout out-of-the-Week!

Semrush

Semrush is a software platform that helps businesses with digital marketing, including SEO, PPC, and social media. It also helps with content marketing and competitive research. 

Top MarTech News of The Week – 24^th to 28th Feb, 2025

• BirdseyePost Unveils Penny©, a Fully Autonomous AI Agent for Scalable, Data-Driven Marketing Across Print and Digital
• Journify Raises $4M to Define the Future of AI-Powered, Privacy-First Data Activation
• LiveRamp Pioneers Cross-Media Intelligence, Transforming Measurement for the Modern Marketer
• Helium 10 Ushers in a Bold New Era of AI-Powered Advertising for Amazon and Walmart Sellers with Helium 10 Ads Powered by Pacvue
• Predactiv and Affinity Solutions Redefine Audience Targeting and Data Monetization with New Partnership
• Yottaa Launches Web Performance Services to Fuel eCommerce Speed and Security for Leading Brands and Retailers
• Pega Launches Customer Engagement Blueprint to Optimize AI-Powered Personalization
• Banzai Launches CreateStudio 4.0, with Major A.I. Enhancements for Video Creation
• Adobe Photoshop Brings World’s Leading Image and Design App to Mobile to Empower Next Generation of Creators
• Base Acquires Laudable to Power the Future of Customer-Led Growth with AI
• Jotform Announces AI Agents to Transform Customer Service
• DoubleVerify To Acquire Rockerbox, Adding Outcome Measurement and Attribution Capabilities to Its Suite of Performance Measurement and Optimization Solutions
• Taboola Expands Beyond Native Ads with Realize, New Technology Platform Allows Taboola to Serve the Entire Performance Advertising Market, Delivering Outcomes at Scale Beyond Search and Social; Customers Include Babbel, eToro and More
• Intuit Mailchimp Announces New Product Enhancements and Refreshed Popup Forms, A Smarter Solution for Lead Generation and Business Growth
• VideoAmp Announces VXP™, an Industry-First, Cross-Platform Planning Solution Leveraging Publisher First-Party Data
• Tealium Releases New Product Innovations: Aistream™, Consent 2.0, and Advanced Integrations with Leading Cloud Providers
• AdOmni Unveils Jeen AI Agent: The AI-Powered Companion for Smarter Media Buying

Top MarTech Articles on Ad Ops, Marketing Automation, Marketing APIs and more!

• EGC will Humanize Businesses and Unlock Growth in 2025
• From Cost Center to Revenue Driver: Unlocking the Value of Customer Experience
• Find your Marketing Equilibrium With Tactics Both Classic And Contemporary
• The Crisis of Capacity in Ad Operations: How Automation Can Relieve the Pressure?
• Leveraging Martech and Marketing Automation for Brand Consistency and Content Quality
• Aligning Your Martech Strategy with Core Business Goals
• Marketing APIs: How Do APIs Enable MarTech Adoption and Marketing Operations?

MarTech Q&A of The Week

Brands need to focus on blending physical and digital experiences seamlessly. This includes offering consistent value across online and in-store interactions. AI-driven personalization can help brands meet customers where they are—whether through an app, a physical store, or social media.

– Meghann York, Global Head of Product Marketing at SAP

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 223: Retail Trends That Are Redefining The Buyer- Seller Cycle: with Sara Richter, CMO at SAP Emarsys

Episode 222: Using Al Sales Assistants To Drive Growth: with Titus Jumper, CEO of Sales-Hub

Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft