From Miro’s New Integration With Adobe Express to Taboola’s First Generative AI Assistant;  catch the latest in MarTech from the past week

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Marketing and Marketing Tech Quote-of-the-Week!

There are now more platforms than ever supporting remote and hybrid events, and their capabilities continue to improve. As marketing technology advances, event marketers can create increasingly personalized experiences. This includes tailored communications, customized landing pages, and individualized agendas, all designed to make each participant’s experience feel unique and special.

– Michael Nilsson, CEO and founder of AddEvent

MarTech Shoutout-of-the-Week!

NetSuite

As the first cloud ERP system, NetSuite helps more than 38,000 customers gain the visibility, control and agility to build and run a successful business.

Top MarTech News of The Week: 14^th Oct to 18^th Oct

• MessageGears Launches the First Composable End-to-End Data Activation and Engagement Platform
• Taboola Introduces Abby, An Industry First Generative AI Assistant, Enabling Advertisers to “Talk to Abby” to Start and Manage Every Aspect of Advertising Campaigns
• Amplitude Acquires Command AI to Make Technology Easier to Use
• Reveal Mobile Unveils Self-Serve, API-Driven Attribution Platform
• Miro Introduces New Integration With Adobe Express to Bring Powerful Design Capabilities into the Innovation Workspace
• PadSquad and Resonate Team Up to Offer Advertisers Privacy-Safe Audience Intelligence for Future-Proofed Creative and Media Strategies
• Search Atlas Unveils OTTO SEO: The First Autonomous AI SEO Agent
• Amplitude Launches Self-Service A/B Testing to Help Web & Digital Teams Drive Faster Innovation
• VideoAmp Sets New Industry Standard for Media Measurement, Transforms Its Tech Stack to Provide a Full Suite of Audience, Planning and Measurement APIs
• Iterable’s GenAI Journey Assist Soars as Marketers Report a 25% Increase in Conversions Due to Enhanced Efficiency

MarTech QnA with the Expert

So the first thing is to remember that everyone plays mobile games, and the stereotype of the console or PC gamer does not reflect anything like the full range of the gaming audience. Whether your target customer is shopping for cars, groceries, retirement plans, or the latest electronics, you can find everyone from the grandkids to the grandparents playing games. The beauty of gaming is being able to reach those audiences through contextual or data-driven choices.- Elad Stern, President and co-founder @ Odeeo

MarTech Articles on Personalization, Building Authentic Brands, Navigating MarTech’s Future and more!

• Navigating the Future of B2B Tech Marketing: Enhancing Data Quality and Processes
• Putting Tech to work on your Unique Assets
• How Marketing Teams Can Finally Get Their Own Customer Insights With The Help of AI
• Personalization at Scale: How to Power AI with a Solid Data Strategy
• Integrating Call Analytics into Multi-Channel Marketing Campaigns: Future Trends
• New Rules For Marketing Technology & Marketing Operations: How To Thrive In A Fragmented Martech Landscape?
• What Makes for an Authentic Brand in 2024? Tips and Thoughts by Leading B2B Marketers

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable

Episode 214: Balancing the AI, Automation and Human Connect in Revenue and Sales, with: Shane Evans, Chief Revenue Officer at Gong

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater