Browse through the latest martech weekly highlights by MarTechSeries for  insights on what marketers are doing to drive data driven aspects with zero-party data, how call tracking can enhance your SEO success and the hidden costs of martech that more marketers need to think about:

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Marketing and Marketing Tech Quote-of-the-Week!

We live in a data-rich world. CDPs will continue to play a pivotal role in our martech stacks. The chiefmartec.com 2024 Martech Composability Survey showed that almost 16% of martech leaders consider their CDP to be the “center” of their martech stack. That was third behind CRM (32.1%) and MAP/CEP (26.2%). As we continue to build tools to leverage data responsibly, I think you will see the importance of the CDP at the core of many stacks only continue to grow.

– Sara Faatz, Technology Community Relations @ Progress 

MarTech Shout-out-of-the-Week!

Klaviyo

Klaviyo is a SaaS platform that helps businesses use their data to engage, acquire, and retain customers. Businesses can use Klaviyo to send messages across email, SMS, and push notifications. 

Top MarTech News of The Week: 07^th Oct to 11^th Oct

• Resonate Introduces a Revolutionary Suite of AI-Powered Consumer Data and Intelligence Solutions Delivering Unmatched Speed and Precision, and Predictive Modeling
• Singulate raises $2.3 million pre-seed to transform email marketing industry with AI
• Liftoff launches Cortex, its next-gen ML platform driving superior mobile ad campaign performance Open image in lightbox
• Zeta Global to Acquire LiveIntent in a Highly Accretive Transaction
• G2 Introduces New Capabilities to Help SaaS Marketers Connect Buyer Activity to Revenue
• Blis rolls out omnichannel measurement solution into broader market
• Connatix and JW Player Merge To Create the Industry’s Largest Video Technology and Monetization Platform
• ScoreApp Acquires Bucket.io to Enhance Interactive Marketing Capabilities
• HubSpot to Acquire B2B Billing Management and CPQ Solution, Cacheflow

MarTech QnA with the Expert

Not having access to the right quantity of raw SERP data can be a big miss for marketers. This is a common problem because getting in-depth insights at high volume with a SaaS tool can be both difficult and cost-prohibitive. –

Rochelle Thielen CEO @ Traject Data

MarTech Articles on Data Driven Marketing, Zero Party Data for Marketers, Call Tracking Benefits and more! 

• The Resurgent Role of Data-Driven Direct Mail in a Digital Age
• The Role Of Zero-Party Data in the Future of Identity-based Marketing
• AI is Breaking the Search Click Model. Only AI can fix it.
• Unleash the Power of Call Tracking for SEO Success
• How can Marketing Data be Harmed by AI Bias?
• How Sustainability When Using Marketing Tech is The Next Frontier for Tech Leaders
• SEO Best Practices for Bing: If your Search Engine of Choice is Bing, This is for you!
• The Hidden Costs of MarTech: Why Reducing Your MarTech Costs Is a Necessity?
• Creating an AI-Powered Content Strategy – What to Keep in Mind

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 214: Balancing the AI, Automation and Human Connect in Revenue and Sales, with: Shane Evans, Chief Revenue Officer at Gong

Episode 213: B2B Revenue Generation Tips with Scott Gibbs, Chief Revenue Officer, Meltwater

Episode 212: What Drives Better Customer Success Outcomes: Featuring Sam Mohamed, VP of Customer Success, Sprinklr