MarTech Series’s Marketing Technology Highlights of The Week: Featuring SAP, Seedtag, Twilio!

Catch the latest in martech, from SAP’s acquisition of WalkMe to Sprout Social’s latest AI enhancements in this weekly martech highlight:

Marketing Tech Quote-of-the-Week!

Today, advertisers are leveraging data and AI technologies to deliver more personalized, targeted, impactful advertising, which will become increasingly important when cookie-driven targeting dies.

Aisha Ude, Director, Product Marketing @ Equativ

MarTech Shout-out of the Week!

SOCi
SOCi is a leading CoMarketing Cloud for multi-location enterprises that empowers nearly 1,000 brands like Ford, Ace Hardware, Jersey Mike’s, Kumon, and more to automate and scale their marketing efforts across all locations and digital channels.

 Top MarTech News of The Week: 03rd to 07th June 

MarTech QnA with the Expert

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The AI landscape will witness a consolidation, where companies without distinctive AI capabilities or unique data inputs will struggle to survive. Those relying on common data sources will produce similar outputs, failing to provide unique value and will ultimately fall behind. The future will favor companies that invest in extracting and providing exclusive data, enabling their AI to deliver differentiated, actionable insights and outputs that set them apart from competitors.Jackie Paulus Sr. Dir of Marketing at VidMob

Marketing and MarTech Articles on voice of customer, AI powered martech, Next gen marketing automation and more!

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 203: Sales Trends Dominating 2024 with Andy Kankula, Vice President of Business Development at Sion Power

Episode 202: The Importance of Soft Skills in B2B sales with Thomas Hansen, President at Amplitude

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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