It’s been an exciting year in martech! Catch up with the latest in martech from 2024’s last weekly highlight, while you prep for a year of evolution in martech in 2025!

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Marketing and Marketing Tech Quote-of-the-Week!

When using AI from a data workflow or ETL perspective, it’s extremely important to keep a “human in the loop”. This means having a human involved in setting up data procedures, testing them and ensuring that the outputs are aligned with expectations. It is still too risky to let AI fully control the movement of sensitive data without human-based approval. AI can do a great job on things like summarization, analyzing trends, and even augmenting incomplete data. But we must ensure that, from a customer and marketing perspective, the right data is used and the wrong data does not get activated.

–  Jon Moran, Head of MarTech Solutions Marketing @ SAS

Marketing Tech Shout-out-of-the-Week!

Hootsuite

Thousands of brands rely on Hootsuite’s platform and solutions to launch brilliant social campaigns, deliver 5-star social commerce experiences, and manage all their customer conversations in one place.

Top MarTech Articles on AdTech, Advertising, Gamification, MarTech Burnout and more!

• Unlocking Organizational Value in a Rapidly Changing Marketing Ecosystem
• Top Digital Advertising Trends for 2025
• Brands Are Hooked on Gamification: How Can You Jump in on the Opportunity
• Avoid Martech Burnout: Deciding when it’s time for Martech replacements
• Omnichannel Marketing and Social Commerce – Unlocking New Revenue Streams
• Achieving True Omnichannel Experiences with Martech
• Significance of Data Governance In Marketing Technology (Martech)

MarTech Q&A of The Week

AI powered ad-tech democratizes digital marketing. What used to take large teams can be done by an individual leveraging technology. As we see the barriers to entry come down in commerce, it will be interesting to see how storytelling and branding improves across product categories. We’re in a world where there are more options than ever, so the methods a brand uses to effectively communicate and connect with their audience, wherever their audiences are (ex: social channels, commerce sites, watching videos), will build a strong customer base and loyalty.

–  Zoe Lu, SVP, SMB @ Pacvue

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 219: The State of Al and AdTech: with Oz Etzioni, CEO and Co-founder of Clinch

Episode 218: The Evolving MarTech and SalesTech Ecosystem: with Rony Vexelman, VP Marketing at Optimove