Grab the latest martech highlights; from Peer39’s new CTV Quality Score to Viant and TransUnion’s new Partnership in this weekly bulletin:

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Marketing and Marketing Tech Quote-of-the-Week!

The biggest thing we’re seeing in B2B SaaS is a shift away from traditional models towards more transactional models. You can see this playing out across the industry, where a business develops a SaaS platform, but in truth, they’re only charging based on what runs through the system. Now, it is more about ease of use and getting people comfortable with using your platforms on a transactional basis.

–  Paul Harrison, CTO and co-founder at Simpli.fi

MarTech Shoutout-of-the-Week!

Mailchimp

Mailchimp is a marketing platform that can be integrated with LinkedIn to help businesses grow.

Top MarTech News of The Week – 27^th to 31st Jan 2025

• Faster Load Times, Higher Conversions: Yottaa’s 2025 Web Performance Index Reveals the Secrets to Unlocking eCommerce Growth
• MarkeTeam.ai Raises $3 Million in Seed Funding to Accelerate Transition to AI-Native Autonomous Agents in the Workplace
• Viant and TransUnion Partner to Enrich Viant Household ID
• AtData Flags Alarming Fraud Trend: Hyper-Disposable Email Domains
• D3 Raises $25M Series A Led by Paradigm, Announces The First Blockchain for Internet’s 362M+ Domain Names
• Peer39 Launches CTV Quality Score, Creating a Transparent Optimization Metric for Buyers
• AI-powered Analytics Platform, Unwrap, Secures Series A to Redefine Customer Intelligence

Top MarTech Articles on AI in Marketing, ROD, Real-time Marketing and more!

• How Marketers Are Using AI to Work More Efficiently
• The Resurgence of RCS: A Conversation Starter, Not Just a Channel
• Why Return on Data (ROD) is an Essential KPI for Evaluating Loyalty Program Health
• Martech in Real-Time Marketing: Winning the Moment
• Marketing on LinkedIn: What Most Marketing Teams Don’t Get Right
• The Future of Marketing Operations
• Navigating the Martech Avalanche: Strategies for Staying Agile

MarTech Q&A of The Week

AI adds a new dimension, enabling marketers to scale their creativity and precision. Whether it’s content creation or campaign orchestration, AI in the right hands amplifies impact and can deliver huge returns.

–  Arnaud Kraaijvanger, Chief Marketing Officer at Intelepeer

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 221: The State of Modern Sales and SalesTech with Frank Dale, SVP of Product Management at Salesloft

Episode 220: Customer Success Tips for B2B with Rachel Sherriff, Chief Customer Officer at Recurly