Catch the latest in supply path efficiency with an overview of the newest martech updates and integrations from this week’s martech highlights:

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Marketing and Marketing Tech Quote-of-the-Week!

In today’s ad-buying landscape, one of the most pressing issues is the fragmentation between platforms and the ad “waste” that’s cause by the fragmentation. We continue to hear that advertisers are struggling to manage campaigns across multiple mediums—broadcast, streaming, and digital—while maintaining consistency, targeting accuracy, and effective measurement. This complexity often leads to inefficient ad spending and makes it harder for brands to deliver cohesive, effective campaigns. Additionally, the dominance of walled gardens, where major platforms restrict data access, limits advertisers’ ability to obtain a holistic view of their audience across all channels, making informed decision-making even more challenging.

– Keith Kazerman, President of Streaming @ Locality

MarTech Shout-out-of-the-Week!

Artur’In

With cutting-edge technology and proven marketing know-how, Artur’In manages all the communication of local companies on social networks, referral generation, and more

Top MarTech News of The Week: 11^th to 15^th November

• Jasper Launches the Industry’s First AI Knowledge Layer Built Specifically for Marketing
• Colossus SSP Launches Colossus Connections to Enhance Supply Path Efficiency for Advertisers
• Reltio Announces Integration with ZoomInfo to Enrich Customer Data, Boost Sales and Marketing Effectiveness, and Drive Revenue Growth
• Ennoventure Secures $8.9M in Series A to Drive Global Expansion and Innovation in Brand Protection Technology
• StackAdapt is Building an Integration on the Shopify Platform to Optimize Merchant Campaign Efficiency
• Viant Technology Announces Acquisition of IRIS.TV
• NinjaCat Launches AI Agents to Transform Digital Marketing Operations
• In Emburse’s 2024 Tech Spend Index, SaaS is Up, Ads are Down and OpenAI Purchases Grew by 600%
• Mundial Media Raises $1.5 Million to Advance Contextual Technology and Expand Multicultural Advertising Offerings

MarTech Articles on Customer Identity, Ad and Data Privacy, Customer Trust and more!

• Opportunities After Oracle: Building a Firmer Foundation for the Marketing Ecosystem
• The Evolution of Identity: A Decade of Transformation
• Is Oracle’s privacy settlement the canary in the coal mine for Digital Advertising and Ad Tech? 
• Building Consumer Trust Through Secure, Privacy-First Advertising
• From Static to Dynamic: Sisense Rebrands for the Future of Analytics
• Proactive Marketing vs. Reactive Marketing – Key Differences
• How to Automate Your Data Privacy and Compliance
• The Importance Of Martech Training And Certifications

MarTech Q&A of The Week

An interesting new feature of generative AI is its ability to analyze data in the contact center in a way that is relevant for marketing. The contact center has always stored excessive amounts of raw data – including call recordings and transcripts – which provide valuable insight into what customers were saying and experiencing. Companies previously had difficulty extracting this data but thanks to GenAI, they can now tap into this information.-Jonathan Rosenberg, CTO and Head of AI @ Five9

Missed The Latest Episode of The SalesStar Podcast? Have a quick listen here!

Episode 217: Using the Sentiment of Appreciation to Drive Sales Cycles: with Brendan Kamm, CEO & Co-Founder of Thnks

Episode 216: AI’s Overall Business Impact with Yinyin Liu, VP, AI at Seismic

Episode 215: AI, and Emerging Opportunities for Marketers and MarTech: with Heather Blank, SVP GTM Strategy and Partnerships, Iterable