Optimizing Email Marketing: Tools and Tips that Help

Email comes across as one of the most effective marketing tools for businesses craving to skyrocket their sales. With email marketing, you can endorse and sell your products while establishing a strong relationship with your customers.

However, if you are already relying on this marketing strategy, are you making the most of it? Or are your Click-Through and Open rates lacking? Or, if you haven’t started yet, where should you begin in the first place?

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Surefire tips and best practices – email marketing

People get tons of emails today. Their inbox is flooded with spam, promotions, and other letters. And gaining ground midst this crowd is no easy job to accomplish. Well, here we introduce some of the best tips and strategies you can implement when emailing your customer and prospect base. Let’s start!

• Use automated welcome emails: Send an automated welcome email to the new subscribers. This helps in turning users into customers. Several online retailers set up their welcome email centered around a discount code or an offer to lure customers back to purchase from you.
• Consider optimizing the subject line: Curate engaging subject lines, as looking at it only often, users decide whether or not to open a specific email. For instance, writing subject lines in capital titles is a great email open rate booster.
• Know the best day & time to email your campaigns: Timing is as crucial as a strong subject line is to your email marketing campaign. Know who your customer is and when they are most likely to open their emails.
• Perform A/B test: A/B testing helps in understanding how effective a campaign would be and when you have more choices, you can understand which one performs better.
• Regularly update your email list: Having fake emails and old customer email addresses in the email list negatively impacts the relevant metrics, and you may even be labeled as a spammer. Thus, regularly update your email list.
• Employ customized responsive email template: It is far more expensive and demanding to acquire a new customer than to retain an existing one. Thus, employing the information about your current users helps keep your ROI positive. Personalizing emails like sending them Hi (first name) renders them more engaging to users.
• Focus on the call to action: Your email marketing campaigns must have one clear call to action. If you still rely on “click here, ” consider upgrading yourself. Place a strong call to action push button above your email fold as it leads to a higher CTR.
• Practice consistency: There is no template for how frequently you must send emails to a target audience. However, research shows that sending emails often is more effective than doing it less frequently. However, whatever frequency you choose, stay consistent with it.
• Grow your list continually: Never underestimate and miss any opportunity to grow your email list. Beat your head, “email marketing is here to stay.” Several studies support this fact. Moreover, marketing teams have long relied on email marketing for conversions and sales.

When implemented well, email marketing takes you far. With the steps and tricks mentioned above, you can up your email marketing strategy and push your limits further to enable the company’s growth.

 

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Types of martech to help optimize your email marketing strategy

A dedicated and powerful email marketing tool is way beyond the simple task of sending emails to people. Some recommendations that come to mind:

• Benchmark: This multifunctional email marketing platform offers features that are easy to use and relevant to most business types. It helps with A/ B testing, and email reporting, offers 24-hour support, marketing automation, and more.
• Stripo: Stripo helps build email templates by facilitating in edit and cleaning HTML code. It automates email creation, offers ready-to-use complex templates, premium quality customer support, and more.
• Litmus: Litmus is a tool that helps you run an effective email marketing campaign with its ability to gauge and procure data for further perusal. It conducts spam testing, checks the domain and IP for blacklists, and so on.

Over a whopping 99 percent of the users check their emails daily. No matter what you think, people read emails and readily interact with the content they resonate with. There is a word going about the town, chatbots and social media have nudged email marketing into the background. However, the reality is that there is still no full-blown alternative to the might of effective emails and brand newsletters.