Do you remember a time when you bought something online? Once you received your parcel, you found your inboxes filled with messages of gratitude from the brand. Furthermore, the moment you opened the same app or website, you were recommended a similar line of products encouraging you to press the purchase button again – this is remarketing.

But the sad part is, not every website visit will end up in a purchase. But we can still bring these leads back to the website. With remarketing.

In today’s cut-throat business landscape, many eCommerce businesses are leaning towards remarketing, because retaining old customers are far more profitable than making new ones. 70% of marketers use remarketing ads to increase brand awareness. Furthermore, an effective remarketing strategy can increase the conversion rate up to 150%. Also, an average customer returned by a remarketing campaign is likely to spend 67% on his next purchase.

Building remarketing and retargeting campaigns are a great way to reconnect with those who sidelined your offer for something else earlier. With the help of a remarketing exercise, you can:

• Find many anonymous past visitors and interact with them again
• Throw some personalized content snippets to them.
• Offer more opportunities to re-engage with high-value users who came halfway in buying stuff earlier from your website or app.

Given the importance of remarketing, you would also lean toward trying your hands at it. Wait! Let us help you with some best practices here.

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Remarketing Tactics and Best Practices for 2023

Remarketing is an excellent way to drive more sales and engagement. To make the most of this strategy, it is important to stay ahead of the game and keep up with the latest best practices. Here are some tips that will help.

1. Setting Goals

You will never know how your campaign worked if you do not know what success looks like. So, set clear goals and objectives for your remarketing campaigns so that you get the most out of them. The two main goals you can set for your remarketing campaigns are:

• Building brand awareness
• Getting potential customers to take action.

Both goals are equally valuable. However, if you are more conversion-driven and want to utilize remarketing as a bottom-of-the-funnel tactic, you must focus on getting people to act. Make sure your copy and designs are engaging and action-oriented.

2. Audience Segmentation

The better you segment your audience, the better your remarketing campaign will turn out. Segment your audience on the basis of demographics such as age, profession, past behaviors, and actions taken on your site.

3. More Personalization in Ads

The most interesting part of your remarketing campaign is personalization. Look at the following example;

“Hey John, it has been a while since you visited our online store. Would you like to take a look at our new collection available at a flat 30% discount? Ssshhh, it is a top secret; the discount is meant for you only.”

We believe you got our point. Tailor your remarketing ads according to the requirements of your customer. Addressing your customer by name helps a lot.

4. Frequency and Timings

Too many ads at a time can cause fatigue and they appear intrusive. Thus, it is important to focus on timing and frequency. Make sure you are taking into account the privacy and behavior of the user before shooting an ad to him. Achieve the right balance.

5. Analyze Results

Finally, you must analyze your remarketing campaign and optimize according to the insights received. Analyzing your campaigns and improvising is a key to better ROI. Stay in tune with the performance of your campaigns and make adjustments as and when needed.

Wrapping Up

While remarketing can increase your chances of lead conversion, it does come with a set of challenges. Problems like high bounce rates, poor ad relevance, and ad fatigue can reduce the effectiveness of your campaigns, and you must consider these challenges while crafting a remarketing plan.

As of now, the future of remarketing ads looks quite promising. The advertisements keep evolving, and with each day passing, they offer more opportunities to marketers to reach out to their customers who already engaged with their brand sometime back.

All we can say is keep yourself abreast with the changes happening in the industry. Note down what is going obsolete and what has replaced earlier techniques to play the game of remarketing smartly.

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