Running a Paid Online Ad Campaign? Here are some Best Practices

Go wherever on a digital screen; you will find ads everywhere. Businesses and companies heavily rely on digital paid advertising on platforms like Google search, Facebook, media publishers, Instagram, and other networks.

But why so much rush?

Online advertising can effectively establish brand awareness, drive social media followers, augment product sales, and generate leads. No matter the company’s size, online paid advertising is a tool that everyone is adopting increasingly. A powerful paid ad campaign can impact a brand’s growth to a significant extent.

Here, let’s now walk you through some of the best tools and examples that can become an inspiration for you to run a solid ad campaign.

What do you mean by paid advertising?

Paid ads are one of the most crucial tools in any digital marketing armamentarium. Paid advertising is an online advertising regime for which one has to pay. Some examples of paid advertising are Pay-Per-Click, Google Ads, Facebook Ads, Programmatic Advertising, LinkedIn Ads, Facebook & Google remarketing, etc. You have to pay when someone clicks on your ad. Often, in addition to paying per click; some marketers create their ads to pay for every 1000 views (CPM), also known as impressions.

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Examples of some out of the box online ad campaigns

Here we have collated some of the top ad examples for you – These campaigns generated impressive engagement that brought them millions of dollars worth of sales and made a humongous impact on the industry. Get inspired, read on:

1. Apple Music Display Ad:

If one had to name some of the smartest companies in the world, Apple would always come at the top. Already Apple is a household name, and thus, a simple CTA button, “Available Now,” in the banner ad is enough to drive customers. So, Apple’s ad campaign teaches us the importance of simplicity. Complexity doesn’t promise you that your message will work well.

2. Shopify’s Facebook Ad Campaign:

Shopify’s Facebook ad makes a robust example of offering enormous value. When you look at its ad, the first question you will come across is, “What kind of person do you say you are to the world?“. The ad was created so that a person will instantly hit it as it challenges them to reconsider their opinions. Thus, they might eventually start looking at the product you offer.

3. CISCO Online Banner Ad:

CISCO is a credible technology and software behemoth that has been around for decades. It already revealed a huge customer base; thus, it had to create an emotional trigger to bring these folks in. The company leveraged compelling messages and powerful visuals, and thus, CISCO was able to set up a campaign that produced immense engagement.

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Best and reliable paid ad tools

Every business craves promotion, and that’s where paid ad campaigns come in. They are one of the most fruitful ways of gaining traction. It allows brands to effectively approach their target audience through multiple channels. You can consider the following tools to create an effective paid ads campaign:

1. SemRush:

This is an all-rounder in online marketing and specializes in PPC and SEO. It will help you create an effective paid ad campaign by finding the competitors, the right keywords, etc.

2. PPC Entourage:

This is another PPC tool you can rely on for your Amazon ad optimization. Its features like built-in analytic tools, keyword optimization, etc., support creating effective Amazon product campaigns that crank up your conversions.

3. AD Badger:

Another specialized PPC instrument that one can exploit to manage Amazon PPC campaigns. However, this tool can’t cater to Google Adwords and other platforms. Some of its features are a smart bid algorithm that optimizes your bids, campaign and keyword management, etc.

4. Optymyzr:

This is an award-winning Pay Per-Click tool that works to automate ad optimization with its machine learning capabilities. It facilitates account management by eliminating or adding keywords, changing bids, tweaking placement on different display networks, etc.

5. Google Trends:

Google Trends is one of the most trusted and popular PPC tools worldwide. It is an online search tool that allows you to check how frequently a particular keyword has been searched over a given period. The results can be perused in a search index-volume graph. It also allows you to compare the interest level among diverse keywords.

Paid advertising is surely a non-negotiable part of the marketing and sales funnel. There are different possibilities, types, and platforms of campaigns and paid ads from which you can choose. However, making a call and prioritizing one or two is recommended. Paid ads allow businesses to tailor their brand and customize their message in the most suitable manner and then see what works best and what doesn’t.