Harness the full potential of email marketing with a platform that gives you the tools you need to deliver targeted, relevant, and effective communications.

Email marketing has always been the top priority for marketers whenever they talk about cold outreach to their potential customers. In the modern business landscape, marketers are handed over with some exceptional marketing tools that help them organize, execute, and monitor their marketing efforts effectively, and an email marketing platform is one of them.

Generally, these software tools are designed with some in-built features such as a dashboard, email scheduling, campaign automation, automatic email builder, and so on. Furthermore, some platforms help you with real-time reporting and analytics as well.

The purpose of email marketing is beyond simply pitching for your product or service.

Email marketing is an indefectible technique for marketers with the following benefits:

• Using an email marketing platform not only gets you more customers but helps to increase customer loyalty too.
• Email marketing remains one of the most effective tactics for nurturing qualified leads.
• Regular emails inform your customers and ensure that they remain a part of your large community.
• Technically, emails increase the chances of direct and indirect sales.

The benefits of email marketing are endless; however, every marketer must know to make the most of the email marketing platform he is using. Let us tell you some untold things that an email marketing platform can do for you.

Keep reading!

1. No Fail Email Deliverability

Delivery of operational emails is critical because they contain information your subscribers need to know. If you are choosing an email marketing platform now, make sure that the platform comes with this in-built feature.

Nevertheless, most of the modern email marketing platforms have this feature, and you should be familiar with it.

2. Creating a Customer Journey Map

We know what is a customer journey map. It visualizes your customers’ journey and suggests prompts from the initial phase of being a prospect to becoming a customer. An email marketing platform helps you with an email journey builder that can adapt to customers’ ever-changing preferences as you adjust your flow from the data available.

The feature helps you get more engagement through the customer journey.

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3. Creating customized emails

Make your customers feel more like a human and less like just a number. An advanced email marketing platform lets you create dynamic content to establish a long-lasting connection with your customers. You can connect with someone because the content you send interests them.

The feature enables you to create different content for different sets of people.

4. Live Content

The feature of live content helps your customers take part in an event that unfolds right on the spot. Creating content to signal a sense of urgency will tell them that the event will run for a specific timeframe. In addition, it will also add a sense of belongingness as it is happening in real time, and they can experience the content with others in the comfort of their home.

5. Time Optimization

Most of you might have guessed this point. Email marketing platforms let you optimize emails by sending them at times when your users are most engaged. Whether it is midnight or 6 AM, you can easily schedule your emails to be sent at times when your customers are most likely to see them.

6. Integration with your Tech Stack

Integration of an email platform with your tech stack offers you benefits beyond offering ease and convenience to your marketing team. Such integration helps you use the features of the app throughout the system.

Given that, being well-versed with the latest hacks of using an email marketing platform will turn you into a pro marketer and it will bring better results to the table. Here are some indispensable practices to follow:

• Maintain consistency with your typefaces, too many styles can confuse your readers.
• Do not forget to mention an email signature – Signatures help establish authority.
• Update and clean your mail list regularly – Doing this will ensure that your emails do not land in spam. Try to refine your email lists and upgrade them regularly.
• CTA should be above the fold – Specific CTAs help you close the deals and you should ensure they are easily visible on the page.
• Trusting a readymade email list will do more harm than good. Ensure that your email list is 100% authentic.

Final Word

All the marketing automation software tools are designed and built to help marketers improve their marketing game. With almost similar features in all the email marketing platforms, it narrows down to how a marketer uses it to his benefit. The better you use it, the better the result will be.