Google comes to most minds when anyone thinks of SEO. While it does make sense, there are other search engines as well who can help bring more traffic to your website.

One of them is Bing.

Despite being the second most used search engine, marketers have been sidelining this lucrative search channel. By optimizing your website for Bing’s SEO norms, you can cut the chase and garner attention from your target audience.

Let us tell you more about this amazing search engine you have been oblivious of all these years.

Benefits of SEO Optimization for Bing  

Since most marketers go after Google, they often forget that Bing has lower competition and more chances of conversion. Compared to Google, the market share is a bit low for Bing, but the search engine has marked tremendous growth since 2019.

One good thing about using Bing is that it has a lower bounce rate. In fact, a few experts argue that Bing traffic boasts of higher quality than that of Google. Talking about the SEO optimizing techniques, they are more or less the same for Bing as they are for Google, but there is one significant difference. Bing is more open and wider about its ranking factors, which means you can enjoy more traffic on your website with less efforts.

Now that you know the ‘Why’ behind using Bing, let us focus on the ‘how’ here. But before that let’s bust some myths floating around it.

Debunking Bing SEO Myths 

1. Myth: Bing Doesn’t Matter as Much as Google.

Contrary to popular belief, Bing holds a significant market share, powering searches for Microsoft’s ecosystem, including Windows and Microsoft Edge users. Ignoring Bing means neglecting a substantial user base.

2. Myth: Bing’s Algorithm is the Same as Google’s.

Bing has its distinct algorithm and ranking factors. While some SEO principles overlap, assuming identical strategies for both search engines can lead to missed opportunities.

3. Myth: Social Signals Don’t Impact Bing Rankings.

Bing considers social signals, including shares, likes, and comments, as a factor in determining rankings. An active social presence can positively influence your Bing search visibility.

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Best Practices and SEO Tips for Bing

1. Focus on Building Quality Backlinks

Google loves backlinks too, and the same goes for Bing as well. However, Bing focuses on quality links over quantity. So, do not invest your time and energy in getting more links, instead focus on the quality. Try to gain links from high authority sites.

2. More Attention to On-page SEO

By using Google as a prominent search engine, you are already aware of its sophisticated search algorithm. In case of Bing, you will find that it still relies on some old-school techniques.

Some of the on-page SEO aspects that matter the most for Bing are:

• Using exact domains
• Exact keyword usage

3. Write High-quality Content

Similar to Google, Bing loves and appreciate the posting of original and high-quality content. To bring your website to the top ranks, create unique and engaging content that addresses the queries of the users. With Bing, you need to understand the following three pillars of content:

• Authority – Is the content posted trustworthy?
• Utility – Is the content posted useful and sufficiently detailed?
• Presentation – Is the content well-presented and easy to find?

4. Work on social media

Social media rules the world of brands and business today. While Google appreciates social media efforts, Bing has officially stated that they will use social shares to identify pages, which are popular among the users. So, if your content on social media is popular and shared widely by users, your brand reaches on the top list of brands for Bing. And in the long-run, your organic rankings will also witness an uptick.

5. Creating Quality Content based on User Intent

Besides what we stated above, there are a couple more things that Bing uses to complete the puzzle i.e. Context + Relevance.

It simply means that before you create your content, you should perform keyword research and try to understand user intent behind the search query. Since the search engine likes to see keywords in the title and meta descriptions, try to modify your on-page keywords and SEO for your existing content, and only where it makes sense.

Wrapping Up

Optimizing SEO for Bing is similar to how we do for Google because both of them love quality content on their search engines. However, there are a few specific aspects that demand closer attention in Bing. One is On-page SEO, mentioned above.

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