Website Indexing: How It Works And Why Is It Crucial for Marketers

Website Indexing: How It Works And Why Is It Crucial for Digital Marketers

MTS Staff Writer

April 17, 2023

How often do you give thought to website indexing?

If the attention you pay to website indexing is next to nothing, you are not alone.

Website indexing is a process followed to help search engines pick your content whenever you publish new content, as a marketer, you need to know whether your website is set up correctly for indexing.

A well-indexed site helps the webpage or site to appear in search engine results, which eventually helps in ranking and generating traffic.

So, what does it mean to index your website?

Website indexing is the process by which search engines like Google and Bing discover and catalog the pages on a website. It allows those pages to be included in the search engine’s results when a user searches using relevant keywords.

How is it helpful for marketers?

Website indexing is helpful for marketers because it allows their website to be easily discoverable by potential customers. By ensuring that their website is properly indexed, marketers can increase the visibility of their site and drive more traffic to it. Additionally, well-indexed websites are more likely to rank higher in search results, which can further increase visibility and drive more targeted traffic to the site. This can be beneficial for lead generation and conversion.

Here are some of the benefits of website indexing for modern marketers:

Website indexing for marketers is that it allows them to reach a wider audience. Search engines like Google and Bing are used by millions of people every day to find information, products, and services. By ensuring that their website is indexed, marketers can make it more discoverable to potential customers and reach a larger audience than they would be able to through traditional marketing methods.
It can help to improve the website’s search engine rankings. Search engines use complex algorithms to determine the relevance and authority of a website, and a well-indexed website is more likely to rank higher in search results. This can be especially beneficial for businesses that operate in competitive industries, as higher search engine rankings can give them an edge over their competitors.
Website indexing is also helpful for marketers to track their website’s performance. Google Search Console is a free tool provided by Google that allows website owners to monitor the indexing status of their site, see which keywords are driving traffic to their site, and troubleshoot any issues that may arise. This can provide valuable insights into how the website is performing and help marketers identify areas that need improvement.

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We believe you have a thorough understanding of what website indexation is and why it is important for marketers. Let us see some best practices for website indexation in the following section:

1. Use Google Search Console and Track Crawl Status

Do you know even a few errors in your website’s crawl status can indicate a deeper issue on your site?

Checking the crawl status of your website is the first step of SEO, and doing it every 30-60 days will improve the performance of your website. Some common crawl errors are server errors, DNS errors, 404 errors, and more.

The moment you resolve these errors, the search engine crawlers will easily index your site the next time search engines crawl your website.

2. Mobile-first Indexing

With the rise of the mobile-first index, our website should be fully optimized to display mobile-friendly pages on the mobile index.

While your desktop copy may be indexed as mobile-index in case the mobile-friendly index doesn’t exist, your rankings will suffer.

Creating a mobile-friendly index is no rocket science, you can do it with simple and smart tweaks like:

Implementing responsive web design.
Optimizing and compressing images for faster load times.
Reducing the size of on-page UI elements, and more.

3. Up-to-date Content

If you want search engines to index your website as and when they crawl, you should ensure that the content on your website is up-to-date.

Fresh and updated content on your website will encourage search engine crawlers to visit your website more.

4. Updating backlinks and Interlinking Scheme

A consistent interlinking scheme and information architecture will accomplish two tasks for you, website indexing and organization.

Categorize your content depending on the topics and ensure that your readers can connect one content piece after the other effortlessly.

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5. Create a Sitemap

Creating a sitemap and submitting it to the search engine is the best tip so far. You can create an XML version with the help of a sitemap generator or manually create one in Google Search Console.

By following these practices, marketers can ensure that their website gets indexed by Google or other search engines, which will eventually lead to more targeted traffic and increased sales.

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.