Today, we will discuss and gauge the value and success of Newsletter Marketing. Let’s dive in:

Newsletter Marketing is a practice through which companies send informational and intuitive content about their products or services via emails. Newsletters are mailed  to a list of subscribed users encapsulating all potential and existing customers. Most online businesses leverage the power of newsletter marketing to keep their brand on top of their audience’s minds, create awareness, and establish their brand authority in the market.

Similar to other marketing initiatives, the results, and ROI determines the effectiveness of this channel. The first step, however, is setting measurable goals such as:

• The open rate of the newsletters,
• Increase in subscribers over time,
• Fulfilling the desired action, which is measured by the click-through rate, and
• Product or service purchase through newsletters

Modern marketers keep talking about multichannel marketing, and sending newsletters is one of those marketing tactics.

Marketing Technology News: MarTech Interview with Humberto Farias, CEO at FanHero

Lately, email marketing through newsletters has become popular due to the following advantages:

1. Money-saving

The only investment you need for newsletter marketing is to get the software, and there are ample options to choose from. For marketers on a tight budget, there are free tools, and for marketers ready to spend a dime, paid, and more effective tools are available. However, the ROI will surpass the investment in a few months if you have a healthy subscriber list.

2. Helps you connect to customers

59% of customers say that marketing emails help them finalize their purchase, and they also turn them into returning customers of the brand.

3. Measurable Performance

You can measure the performance and open rate of every email you send out. Although deliverability depends upon the tools you use, you can still measure your email performance up to a certain extent with any free or paid tool available to you.

4. Drives Traffic

Emailing newsletters is a sure-shot way to drive traffic to your website. It is a proven technique to encourage your potential customers to check your website at least once.

If the benefits convince you to create newsletters for your brand, here are some tips to add more effectiveness to your new email marketing strategy.

Now you understand the importance of using newsletter marketing for your business. You will also find simple ways to kick off your task, but how can you make your newsletter more effective? Browse through the following tips for an idea:

1. Consistent Brand Identity

What we mean by this point is that you must create a cohesive appearance of your brand throughout all your marketing channels. Thus, your newsletter must exude the same brand identity as your other marketing tactics do at other places.

So, maintain your consistency with fonts, colors, and logos, and not to forget, the brand voice.

2. Try A/B testing as much as possible

If you are B2B marketer, you have probably A/B tested all your campaigns. A/B testing is essential for the success of your newsletters as well.

A/B testing helps you understand your customer deeply. With a better understanding, the chances of conversion increase.

3. Keep them Mobile Friendly

We talk about responsive websites; however, your newsletters should be responsive as well. Most of the internet users open their emails from their smart devices. That said, we cannot emphasize enough that you must optimize your newsletters for all mobile devices.

4. Segment audiences well

It is crucial to segment your audience and deliver focused content to people based on who they are and their interest. Different newsletters can be sent out to different segments of your audience.

With these optimizing tips in mind, you can start your journey of creating high-performing newsletters.

Marketing Technology News: MarTech Interview with Humberto Farias, CEO at FanHero

Taking a Cue from The Hustle

The company promises to deliver business and tech news for the day in less than 5 minutes. Although there are many such newsletters, its USP is the tricky and catchy headlines that grab the attention.

A few examples are:

• Inside the world’s most booked Airbnb
• How Bob Ross paintings became a coveted investment

It is just one brand, and you can find ample of them that are giving their best to shoot exceptional newsletters to their audience.

The Time to Start is Now

Undoubtedly, email newsletters are a strong channel for any marketer. One newsletter can be used to cater to multiple tasks such as sales nurturing, content marketing, even customer conversions.