What Does It Take To Truly Be a MarTech Expert?

MarTech (marketing technology) has evolved at a rapid pace with there now being over eleven thousand solutions to choose from.

While the number and type of vendors and technologies in this niche keep offering new innovations (and integrations) to marketers, staying atop of the best of martech based on current day changes can sometimes be overwhelming.

For anyone in marketing, knowing how to choose the right martech and internal martech best practices is crucial to driving objectives and brand growth. What does it take for a marketer today to feel like a martech expert despite all the rapid changes in the space?

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Here are a few starting tips:

Constant Self-Learning

Take the recent example of ChatGPT, this technology wasn’t around years ago, it’s a relatively new concept to technology users and for anyone who hasn’t been living under a rock – they would know it’s been making waves across most segments and use cases today.

With the pace at which new technologies are being introduced into the market, marketers and martech-kers need to stay abreast of these new innovations while also pursuing a solid self-learning process that allows them to know more about the new technologies and features and how it can benefit them and their teams.

Get Trained on the Latest in ML and AI

Most experts claim that AI will not necessarily takeover jobs in future, but those who don’t know how to use AI and ML backed tools and processes to their advantage, will be impacted. This is the time for martech-kers to therefore know how to navigate these technologies, how to run prompts and grab the best of what these tools have to offer.

Experimenting with Free Trials and Demos

For every marketing challenge today, there is a technology available to arrest the problem. But in an industry that now offers over 11000+ solutions, seasoned marketing ops teams and marketing leaders will know that they can’t adopt all of them as part of their tech stack. What matters is constantly experimenting with new tools to understand how newer advances can be beneficial to the marketing team at large. Trials and demos play a crucial role here, a strong technological ability also matters here to understand more on how deeper integrations can be impacted with the adoption of new tools.

Getting Certified

Certifications matter to some extent, to help showcase your martech skills. Most leading platforms like Demandbase, HubSpot, even LinkedIn and a host of others offer constant training certifications to help modern marketers learn in real-time and stay upgraded. These certifications can also come handy as marketing executives climb from the mid to senior levels. Why? Because without martech there can’t be any marketing and a clear understanding of how martech works is actually pretty crucial in today’s marketplace.

Marketing will evolve further as needs of the market change. Moreover, as businesses become more stringent about marketing measurement tactics, the best way forward to is scale marketing processes with the right martech systems. Knowing how to drive your end to end marketing goals with a sophisticated martech stack is just one part of the journey.

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