How do you measure the effectiveness of content marketing?

More Likes?

More Comments?

More Shares? Wait…

More lead generation. Yes, that’s right.

Many marketers have concluded that well done brand case studies bring more leads and conversions. As a result, brand case studies are a common feature in content creation and content marketing.

Case studies are popular in B2B content creation. B2B buyers research any product or service they need and look for testimonials, reviews, and above all – brand case studies. Case studies should secure a decisive place in your content market toolkit.

Creating your brand’s case study has a far-reaching impact, but creating a solid case study backed by on-point information is challenging. If you have seen many boring case studies in the past, but do not want your cases studies to appear the same, here are some tips that will help you.

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1. Write about a person your customer can relate to

Before creating your case study, we are sure you know your ideal customer. So, when writing a case study, you should have your target audience in mind. For instance, if your target audience is fresh college graduates, you should be talking about their bright future and how your products will help them shape their life further.

With the help of your case study, you should make your audience understand that you are well aware of their industry, you know their industry-specific needs, and you know to provide them with industry-specific results.

Even if it requires creating three different case studies for three different sets of users, you should do that.

2. Share a warm story – from start to end

Modern marketing revolves around storytelling because consumers love to read stories, they love to relate to them. So, marketers must take advantage of the same.

A reader tries to understand the customer in the case study from his perspective. Write your case study in a way that by the end of the case study, the reader should know everything about the customer being talked about, like:

• Who is the customer? What does he do?
• Why did the customer approach the brand?
• Did the brand cater to the needs and demands of the customer?
• What was the feedback given?

Once you complete the case study on a customer, do not stop there. You should keep in touch with the customer and keep updating it. That is how your prospects will how serious you are about sharing authentic and up-to-date information with them.

3. Make your story easy to read and understand

No one is interested in reading a big chunk of text that appears bland. Case studies should be scannable like a cursory read and should be able to arouse interest in the reader to take a deep dive into it.

So, what can you do?

• It simple. Use effective formatting tactics in your case studies like headers, bullet points, bold or italicized text, and so on.
• You can further add multimedia elements to your text in form of a Gif, or a short video to make it more engaging.

4. Always include real figures

Check these two examples:

“Our sales were doubled after following our recent content marketing strategy” and

“We increased our website traffic from 100 to 1000 in one month with our recent SEO strategy”.

Which one of the above two statements will grab the maximum attention of the audience? The second one. Real numbers and exact figures have a charm, they immediately turn your attention.

Follow the same technique while creating your case study. Try to include real figures, which will make your audience believe in your brand more.

5. Talk about precise Strategies

Whether you doubled your website traffic or sales, talk about you achieved the desired results. A Case study is a good place to discuss where you sell your products, what strategies you use in selling, and how far they are effective.

Do not generalize anything. Try to add specific information to the audience. For example, a three-month social media campaign focusing on Instagram and YouTube led to an increase of 20,000 followers per month.

Do not worry about spilling the beans. You have already used these strategies, and now it is time to build a connection with your audience. So do that.

Wrapping Up

Are you ready to create more case studies for your business? Remember that a great case study will start with thorough research. Before writing anything, ask your customers to fill out a short form highlighting how you helped them reach their goals  – make sure your questions are specific.

Use the insights to generate an easy-to-read and relatable case study. A highly effective case study will help you and your clients to build trust and reach a wider audience.

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