SurveySparrow strengthens its global presence by launching data centers in Australia and Canada and smarter ways to collect feedback through new CX features.

SurveySparrow, a leading experience management platform trusted by global brands like Siemens and Toyota, has announced major expansions in its global infrastructure and product capabilities. These advancements mark a significant milestone in its mission to transform how businesses collect and act on customer feedback.

In response to growing global demand, SurveySparrow has launched new data centers in Australia and Canada, strengthening its commitment to data sovereignty and regulatory compliance. This adds to the existing data centers across strategic locations in the US (Virginia), India (Mumbai), MENA (Dubai), EU (Frankfurt), and the UK (London). These locations ensure that regional customers can store their data locally, adhering to strict data protection laws while benefiting from enhanced performance and reduced latency.

“Our new data centers in Sydney and Canada reinforce our commitment to delivering enterprise-grade solutions with high availability, low-latency performance, and adherence to stringent security and compliance standards,” said Balaji CM, CTO at SurveySparrow. “This expansion allows our customers in these regions to confidently collect and analyze customer feedback while ensuring data residency and sovereignty, meeting regional regulatory requirements.”

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The company has also introduced two new channels that make feedback collection more precise and increase response rates: SpotChecks for targeted in-app feedback and WhatsApp chatbot for conversational feedback collection.

SpotChecks enables businesses to deploy targeted micro-surveys on their websites and mobile apps, capturing customer insights at the most relevant moments. With this, businesses can now collect product feedback after specific user actions, gather website experience data, receive in-app feedback for mobile applications, and more.

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The new WhatsApp chatbot simplifies feedback collection by enabling conversations directly through WhatsApp. This eliminates the need for customers to switch between platforms and makes it easier for businesses to collect feedback post-purchase, gather service experience feedback, run quick polls for customer preferences, and follow up after customer support interactions.

In addition, SurveySparrow will soon launch an advanced AI Copilot that takes customer feedback analysis to the next level. This intelligent assistant not only analyzes feedback but also answers specific questions about customer sentiment and provides actionable recommendations for improvement.

Rishul Raj Aggarwal, Business Head at SurveySparrow says “This suite of new features represents a significant step forward in how businesses can collect and act on customer feedback. We’re making it easier than ever for companies to gather meaningful insights and transform them into actionable improvements.”

Looking ahead, SurveySparrow announced plans to expand into market research later this year, with new research types like conjoint and MaxDiff analyses, further cementing its position as a comprehensive experience management platform.