Suzy, an innovative leader in the consumer market research space, has announced a partnership with Market Research Institute International (MRII) and its academic partner, the University of Georgia (UGA). Leveraging their industry-leading expertise, Suzy will supercharge its educational offering, Suzy Academy, initiating the partnership with an endorsed course on qualitative research that sets new benchmarks for the industry.

Ed Keller, a member of the Suzy Advisory Board and Executive Director of MRII, identified an opportunity to enhance Suzy Academy and provide new and innovative opportunities to train and educate market researchers. A leading expert in word of mouth, influencer marketing, and consumer insights, Keller anticipates this alliance to yield significant advantages for professionals keen on deepening their insights.

“With our educational content about qualitative research now available through Suzy Academy, market researchers can advance their research skills to greater heights, and allow us to reach even more learners” Keller confidently asserts. “A partnership of this caliber promotes skill augmentation among market researchers, in turn making our industry increasingly expert and their work more impactful.”

Marketing Technology News: Prasanna Prasad Appointed Chief Technical Officer of Verve Group

Suzy Academy, an initiative of Suzy, was launched in 2022 with the mission to make the art and science of market research more accessible, streamlined, and effective. The platform presents a comprehensive learning pathway, covering everything from market research fundamentals and advanced methodologies, to hands-on use cases, best practices, and intricate platform functionality. In partnership with MRII, Suzy Academy now offers market researchers a tangible and prestigious credential to verify their skills and competencies.

“We are excited to join hands with MRII and UGA to continue our efforts to help market researchers upscale their skills,” says Katy Emerson, Senior Vice President of Customer Success at Suzy. “As a DIY platform, our objective is to empower our clients to derive the maximum value from their research. We have always believed that market research doesn’t have to be daunting—that’s the core reason behind establishing Suzy Academy.”

Suzy Academy, freely available to all market research professionals, welcomes anyone interested in consumer insights to register and learn from their diverse courses.

This revolutionary partnership sets a new trajectory for market research education, promising to redefine industry standards.

Marketing Technology News: MarTech Interview with Carol Howley, CMO at Exclaimer