UserTesting, a leader in video-based human insight, today announced the expiration of the “go-shop” period under the terms of the previously announced definitive agreement, pursuant to which Thoma Bravo, a leading software investment firm, and Sunstone Partners, will acquire UserTesting in an all-cash transaction that values UserTesting at approximately $1.3 billion. The “go-shop” period expired at 11:59 p.m. (Eastern Time) on December 10, 2022.

Pursuant to the merger agreement, UserTesting’s Board of Directors, with the assistance of Morgan Stanley & Co. LLC (“Morgan Stanley”), UserTesting’s exclusive financial advisor, actively solicited alternative acquisition proposals from potentially interested third parties; however, during the “go-shop” period UserTesting did not receive any alternative acquisition proposals from any third party.

Marketing Technology News: Sendbird Awarded 2022 Regional and Global AWS Partner Award

The transaction is expected to close in the first half of 2023, subject to customary closing conditions, including approval by UserTesting shareholders and receipt of regulatory approvals. Upon closing of the transaction, UserTesting’s common stock will no longer be listed on any public market.

UserTesting  has fundamentally changed the way organizations get insights from customers with fast, opt-in feedback and experience capture technology. The UserTesting Human Insight Platform taps into our global network of real people and generates video-based recorded experiences, so anyone in an organization can directly ask questions, hear what users say, see what they mean, and understand what it’s actually like to be a customer.

Marketing Technology News: MarTech Interview with Mike Hicks, Chief Marketing Officer at Appspace