Wiland, a leader in data-driven audience insights, announced the launch of FanSignals™, an innovative product designed to help professional sports teams, leagues, and entertainment organizations better understand, engage, and monetize their fan base. FanSignals delivers deep, actionable insights by leveraging Wiland’s proprietary transactional data and predictive modeling, empowering organizations to optimize fan engagement, ticket sales, and sponsorship strategies.

“FanSignals empowers sports teams and leagues with unparalleled insights into fan behavior, enabling them to drive deeper engagement and maximize revenue.” – Andre Murphy, Vice President of Sports and Entertainment at Wiland.

FanSignals is built off Wiland’s powerful MarketSignals™ platform, which analyzes aggregated data from billions of consumer transactions to uncover fan demographics, spending behaviors, and engagement preferences. This level of intelligence enables sports organizations to refine their audience segmentation, personalize outreach, and drive higher returns on marketing investments.

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“FanSignals represents a major breakthrough for the sports and entertainment industry, providing unprecedented insights into fan behavior,” said Mike Gingell, CEO of Wiland. “By harnessing the power of our MarketSignals platform, we are equipping teams and leagues with data-driven strategies that will elevate their fan engagement efforts, improve ticket sales, and enhance sponsorship value.”

FanSignals is designed specifically to address the challenges faced by professional sports organizations in today’s competitive landscape. With deeper insights into fan spending habits, purchase intent, and engagement trends, teams can make more informed decisions about marketing, ticketing, and sponsorship activation.

HOW FANSIGNALS™ HELPS SPORTS ORGANIZATIONS AND BRANDS

For teams and leagues:

• Convert casual attendees into lifelong supporters.
• Strengthen loyalty and increase season ticket renewals.
• Ensure promotions reach the right audience at the right time.

For advertisers and sponsors:

• Identify and reach highly engaged sports audiences.
• Maximize sponsorship ROI with predictive consumer insights.
• Create brand-building fan experiences that extend beyond the game.

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Andre Murphy, Vice President of Sports and Entertainment at Wiland, emphasized the value FanSignals brings to sports organizations looking to maximize their revenue potential. “Understanding who your fans are and how they engage beyond the stadium is crucial for long-term success,” said Murphy. “FanSignals provides sports teams, sports leagues, and brands with the insights they need to build stronger connections with their audiences and unlock new revenue opportunities through more effective targeting and personalization.”

As part of Wiland’s MarketSignals suite, FanSignals is now available to professional sports teams, leagues, and entertainment organizations seeking to enhance their fan engagement strategies.