Banzai Adds Enterprise Marketing Automation Platform, the cornerstone of AI-driven B2B marketing, to Growing Product Family

Act-On Software Inc., an enterprise marketing automation platform (MAP) provider, announced that they have signed a definitive agreement to be acquired by Banzai International, Inc. (NASDAQ: BNZI), a leading marketing technology company that provides essential marketing and sales solutions.

Act-On Software is the easiest-to-use and most intelligent marketing automation platform, powered by AI and supported by an open data architecture. In a world of overly complex marketing suites, Act-On has remained focused on providing marketing software that makes teams more efficient and facilitates effective engagement with customers and prospects across all communication channels. Act-On helps customers such as Hitachi, Best Buy, and Progressive Insurance improve lead generation, increase sales pipeline, automate customer communications, and increase return on marketing investment (ROMI).

Marketing Technology News: MarTech Interview with Laura Quigley, SVP of APAC @ IAS

“I am thrilled for Act-On to join the Banzai product family to help drive the vision of AI-powered marketing,” said Kate Johnson, CEO of Act-On Software. “The future of marketing software is about making the marketer’s job easier through seamlessly integrated solutions powered by AI. Banzai’s product family of tightly integrated best of breed products, including webinar, video creation, and now marketing automation, will help marketers engage customers and grow revenue in an AI empowered world.

“Today’s marketers require efficient and agile marketing automation to achieve tangible business results, and we believe that Act-On provides solutions that fulfill this need,” said Joe Davy, Founder and CEO of Banzai. “Act-On’s software complements our suite of tools for data-driven marketers. By making customer data actionable, Act-On empowers marketers to think big and create smart, effective programs that drive growth and increase customer lifetime value – all with exceptional speed and efficiency.”

Marketing Technology News: Dispelling Myths About AI in Marketing: Facts vs. Fiction

Banzai’s vision is to build a comprehensive suite of AI-powered marketing products to help businesses of all sizes grow. Acquiring mission-critical MarTech products like Act-On Software will allow Banzai to drive customer growth by offering new solutions to existing customers to create long-term value for our shareholders.

“We are excited by this outcome for one of Portland’s largest VC-backed software companies. Kate and her executive team have done an outstanding job at positioning Act-On as a leading AI-enabled modern marketing automation platform,“ says Diane Fraiman, Managing Director at Voyager Capital and Act-On Board Member. ”Joining forces with Banzai will enable both companies to innovate faster and expand into new markets, increasing value to enterprise customers.”