Addressable, the homeowner engagement platform for real estate marketing that uses proprietary robotic technology to create personalized, handwritten letters, today announced SmartCopy™, a new copy generation feature as part of their card handwriting platform. SmartCopy™ utilizes Open AI’s GPT-3 to generate copy for real estate marketing efforts.

“Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy™ is a perfect example of this commitment. This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses”

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SmartCopy™ is designed to help real estate agents acquire listings via outreach with personalized handwritten mail by creating AI-generated letter copy. The feature uses GPT-3’s powerful natural language processing capabilities, enhanced by Addressable’s real estate performance data, to generate highly personalized and effective marketing messages. Addressable’s technology stack has generated over $1.5B in home sales since 2020.

“Addressable has always been committed to providing innovative solutions to help our customers grow their businesses. SmartCopy™ is a perfect example of this commitment. This feature will enable real estate agents to generate highly personalized marketing messages at scale, helping them acquire more listing appointments and grow their businesses,” says Chris Tosswill, Founder and CEO of Addressable.

SmartCopy™ offers the following benefits and features:

• Highly personalized copy for real estate marketing outreach
• Ability to generate personalized messages at scale
• Increased efficiency and effectiveness in acquiring listing appointments

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