Sports Retailer Wins Over Its Online Customers by Connecting Shoppers to Products Faster

Adeptmind Inc, an AI company injecting intelligence into retailers’ online sites, recently announced that it has partnered with Decathlon, the world’s biggest sports retailer and online sports store, to improve its online customer engagement, create a better shopping experience, and improve sales. Adeptmind’s machine learning technology powers Decathlon’s online search efforts to ensure customers find exactly what they’re looking for in less time than ever before.

With more than 1,350 stores across more than 40 countries, Decathlon offers a wide range of products from shoes to camping gear and everything in between. Because of its international customer base, Decathlon found that its customers had different search habits and techniques. Coupled with their wide product inventory, Decathlon found that tagging products with the right search terms took time, plus it wasn’t accurate and it didn’t always generate the proper search results.

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Decathlon started working with Adeptmind to integrate AI and machine learning technology into its online search capabilities. While other vendors offered similar solutions, no one was as flexible and adaptable to Decathlon’s needs. Adeptmind was able to use some of the most advanced targeted crawling and deep learning knowledge graph techniques to the Decathlon site bridging the gap between offline and online conversations. In addition, it was easy to integrate into Decathlon’s existing systems. Adeptmind’s self-learning engine combined with its modular deployment approach makes it easy to plug and play, with little effort from the retailer.

“We’ve found that customers don’t want to spend time searching endless entries to find a product because they can easily go to Google or Amazon and get info on what they need,” said G Wu, CEO and co-founder of Adeptmind. “Our technology adds state of the art AI technology to the online shopping experience letting retailers effectively sell inventory online and avoiding bad customer experiences.”

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Since working with Adeptmind, Decathlon has experienced the following:

• More than 175 percent improvement in search conversion rate month-over-month
• Increased search activity by more than 123 percent
• A 63 percent month-over-month decrease in exits resulting immediately after a search query
• A decrease in search depth (having to go to page two, three or more to find a product) by 57 percent month-over-month
• A reduction in the time from start of session to sale by 48 percent

“We can better understand customers’ wants to connect shoppers to the right product faster,” said Tony Leon, CTO at Decathlon. “Adeptmind is easy to integrate, improves our ecommerce search and browsing experience, and lets us make our products easier to find. Ultimately, we’re evolving the way we think about the online experience to prepare for the future of shopping.”

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