Cloudinary, the image and video platform that powers many of the world’s top brands, announced enhancements to its MediaFlows product, including FlowAI which harnesses the power of generative AI to turn natural language into executable workflow logic. With FlowAI developers can simply describe what they want to build in plain words, and FlowAI will automatically generate the required workflow.

“Cloudinary is leading the practical adoption of generative AI – and MediaFlows is the latest Cloudinary product to harness the power of this technology to redefine what’s possible with visual media”

Currently in beta and scheduled for general availability later this year, MediaFlows enables developers to easily manage, transform, and orchestrate visual media without writing code and has quickly garnered a passionate following among developers responsible for building media-rich applications. The intuitive drag-and-drop interface and pre-built templates help automate a wide range of visual media use cases allowing developers to reduce costs and ship prototypes faster:

• Easily perform image and video transformations like background removal, recoloring, and more using Cloudinary APIs
• Connect and orchestrate workflows with platforms like Akeneo, Twilio, SendGrid, and many others
• Leverage Cloudinary add-ons such as Amazon Rekognition image moderation and Google Video Intelligence tagging
• Build workflows for metadata management, tagging, cropping, and other asset management tasks

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The platform’s out-of-the-box templates, logic, and integrations reduce coding time on visual media-related tasks by an average of 70%, accelerating development so teams can get to market quicker.

“MediaFlows is an absolute game-changer. It lets us easily tap into the full power of Cloudinary’s APIs – while giving us hours of development time back every day,” said Christian Ferranti, tech lead at GlobalDots. “With MediaFlows, we have the visual building blocks to build complex media applications without writing a single line of code.”

MediaFlows is part of Cloudinary’s Emerging Business unit, an innovation practice dedicated to incubating and accelerating the development of transformational new visual media technologies.

“MediaFlows exemplifies the spirit of innovation that drives Emerging Business at Cloudinary,” said Amit Golan, Group GM of Emerging Business and acting GM of MediaFlows. “Businesses are under pressure to reduce the costs associated with developing, scaling, and maintaining image and video-rich applications – while speeding up their overall time-to-market. MediaFlows harnesses the latest in generative AI to help our users build applications more efficiently and at the speed of their imagination.”

“Cloudinary is leading the practical adoption of generative AI – and MediaFlows is the latest Cloudinary product to harness the power of this technology to redefine what’s possible with visual media,” said Tal Lev-Ami, co-founder and CTO of Cloudinary. “Forget point-and-click. With FlowAI, developers and business technologists can transform ideas into production-ready automation with a few words. This means less coding – and more creating.”

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