DAS Technology, automotive’s leading consumer engagement SaaS AI technology company, with the industry’s first and largest next-level Consumer Data & Experience Platform® (CDXP), is pleased to announce the launch of its new AI Engage Messaging Solution. The DAS solution combines the strength of its AI-powered messaging technology featuring patented lead response capabilities paired with the industry’s top live moderators to dramatically improve real-time dealer and consumer communications throughout the vehicle research, purchase, finance, service, and trade-in customer journey.

“We are thrilled to continue to enhance our CDXP SaaS technology to provide consumers with even more communication choices while enabling our clients to improve prospect-to-sale ratios.”

In addition to the new solution launch, DAS Technology announced today at the 8^th annual AUTOVATE conference the acquisition of the assets from Engage To Sell. This experienced provider in the automotive industry has supported live messaging communications embedded into a proprietary technology solution that identifies the best time to engage consumers online proactively. The company has exclusively sold its SaaS subscription solutions for over 15 years in the automotive, RV, marine, and other specialty vehicle verticals. The technology and trained live moderators give DAS Technology even more robust engagement capabilities to follow up with consumer leads, enabling dealers to close deals faster.

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“We’re excited to announce that DAS Technology now offers the industry’s newest and most expansive messaging solution with AI Engage while expanding our client base by adding hundreds of new automotive and specialty vehicle dealer clients,” said Alexi Venneri, co-founder and CEO of DAS Technology. “We are thrilled to continue to enhance our CDXP SaaS technology to provide consumers with even more communication choices while enabling our clients to improve prospect-to-sale ratios.”

DAS Technology’s new AI-powered multi-channel messaging solution expands the company’s Consumer Data & Experience Platform. It combines the power of ongoing real-time lead response, sales follow-up, and service information with omnichannel communication. The solution supports live and AI-enabled communication across text, chat, and multiple messenger systems, engages consumers, and converts leads 24/7 on dealer websites and campaign landing pages while integrating with CRMs and doing identity resolution between multiple systems, including a dealership’s CRM and DMS. Through the AI Engage interface, consumers can message a highly experienced live representative 24/7 while gaining immediate answers and details for vehicle inventory, consumer reviews, trade-in valuations, service appointments, video content, and more through an AI-enabled experience. This is all paired with unique capabilities to message across different platforms and reach direct dealership personnel via text or chat.

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Bettenhausen Automotive, a leading dealer group in the greater Chicago market, was one of the first DAS clients to leverage the new AI Engage Messaging Solution. The dealership group, billed as the Midwest’s No. 1 dealer, has been a DAS Technology client for over six years.

“We get higher lead conversion results by combining the value of a live person with technology to answer customer questions,” said John Doolin, the marketing director for Bettenhausen Automotive. “The power of AI paired with a professional human moderator is a game changer. Some customers prefer using AI chat, while others want to talk to a live person, which includes the ability to reach one of our team members in the store. This hybrid solution is a win-win for all. Our customers and dealership personnel love it. DAS always listens to their dealers to provide new technology that gets compelling results.”