Emplifi, a leading CX and social media marketing platform, announced that its AI-Powered Listening & Unified Analytics solution has received an honorable mention from the SmartBrief Innovation Awards in AI within the marketing category. The SmartBrief Innovation Awards in AI highlight the achievements and efforts of companies that are optimizing AI in their solutions.

Emplifi has been on the forefront of innovative AI implementations, pioneering groundbreaking listening and analytics tools powered by the company’s proprietary AI technology. Because of its AI-forward strategy, Emplifi was named a leader in the Forrester Wave™: Social Suites, Q4 2024 report. According to Forrester, “Marketers are in their AI era,” with 90% of marketing executives reporting that they plan to increase AI investments this year.

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Emplifi’s AI-Powered Listening & Unified Analytics solution gives marketers and social media marketing teams access to a single source of truth, enabling brands to capture conversations across social platforms in more than 100 languages. The marketing technology delivers a seamless experience for marketing, customer care, and ecommerce teams: while the AI-powered Listening tool surfaces critical insights in real time, the Unified Analytics platform delivers a 360-degree view of performance across all social platforms.

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“Starting in 2023, we began iterative releases of AI-powered solutions designed to help marketers and customer care teams work smarter and faster.  our customers enjoy AI-powered content creation, social replies, case summarization, and report generation the most; but we offer more than 50 AI capabilities across our suite. From AI summarizations in care cases and AI-powered reply generation to AI-driven insights in social listening, we continue to expand what’s possible for our customers,” said Susan Ganeshan, CMO, Emplifi. Earning this recognition from SmartBrief, an organization celebrating the most cutting-edge AI solutions across industries, underscores our commitment to innovation.”