Enactify.ai, an AI-powered document experience platform, announced it has emerged from stealth mode to redefine how businesses engage with customers through intelligent digital experiences. With its launch, it has introduced EnactRetail, which integrates AI to seamlessly embed e-commerce capabilities directly within e-catalogs and other content assets to boost engagement that results in bottom-line revenue.

“I’m excited about how Enactify allows for an interactive ‘conversation’ with a customer within documents, where they can get answers to questions in real time, and we now can turn that engagement into a qualified lead and potential sale.”

Enactify.ai’s EnactRetail, now available for retailers and brands with e-commerce offerings, turns e-catalogs into interactive, shoppable PDFs. With it, consumers can do more than scroll through a catalog in email, on social platforms or through traditional search engines. They can shop directly within the PDF catalog without being redirected to the company’s website each time to make a purchase, reducing cart abandonment and truly providing a multi-channel shopping experience. With one click, consumers can directly purchase and check-out using EnactRetail.

Enactify.ai’s mission is to transform documents from static and unengaging content into powerful, interactive storytelling experiences that change how businesses engage with customers and monetize their content. Beyond catalogs, Enactify.ai’s platform also supports marketing materials, business proposals and any other assets contained in previously static PDFs to add new interactive possibilities to any document.

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With the global digital content creation market projected to grow at a CAGR of 13.5% through 2030, according to Grand View Research, Enactify.ai is positioned to capitalize on these trends by addressing a critical gap in the market. Consumers value experiences that cater to their needs, and PwC data shows that businesses that provide superior experiences can command a 16% price premium, which is one example of customer-centric experiences’ impact.

“Today’s consumers want an online buying experience that is easy and effortless,” said Sharon Thompson, CEO and Founder of Enactify.ai. “Enactify.ai is revolutionizing the content creation space with a platform that empowers marketers to unlock the full potential of their content with AI-driven interactivity and e-commerce capabilities. We are enabling marketing teams to ‘Enactify’ existing content to increase its value without having to continually produce more, which saves money and generates new opportunities to engage with consumers.”

EnactRetail helps companies revitalize their e-catalogs and boost engagement with customers with these comprehensive features:

• AI Shopping Cart: An AI-powered in-document shopping experience, with product listings, purchase options, and other details seamlessly integrated and available within any document. Enactify.ai has filed a provisional patent and is the only platform that offers this functionality.
• Interoperability: Platform integrates seamlessly with ERP systems with all major payment gateways and checkout systems, making it easy to collect payments.
• Customization: Experiences can be adapted to meet the needs of each individual business and type of content, including real-time Q&A via chat, FAQs, in-document surveys, product walkthroughs and how-to guides as well as other supporting materials.
• Dynamic content personalization: Document experiences can be tailored to individual customers in real-time to increase engagement and drive them to additional content that supports a purchasing decision.
• Heat maps: Tracking users of catalogs and other marketing materials to identify individual pages and hotspots that catch the most attention.
• Analytics and insights: Engagement and conversion metrics track users, including geography, sessions and their activities. This enables marketers to continually optimize content based on performance, providing deeper insights into content that was previously difficult to measure.

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With EnactRetail, companies will simplify the purchase process and reduce friction, be able to identify which aspects of content resonate most with customers and have greater visibility into the factors that are driving conversions which ultimately help cultivate deeper connection with customers and generate greater revenue. “Enactify.ai brings a new ability for marketers to marry traditional documentation with modern interactive capabilities,” said David Veneski, Head of Americas Marketing at Tektronix. “I’m excited about how Enactify allows for an interactive ‘conversation’ with a customer within documents, where they can get answers to questions in real time, and we now can turn that engagement into a qualified lead and potential sale.”