Grammarly, the trusted AI assistant, is announcing a set of capabilities for organizations to measure the impact of communication effectiveness on employee productivity and key business metrics:

Grammarly, the trusted AI assistant, is announcing a set of capabilities for organizations to measure the impact of communication effectiveness on employee productivity and key business metrics.

• With the industry’s first Effective Communication Score, Grammarly customers can track and benchmark the overall health of their organization’s communication. The score will measure key metrics such as communication correctness, efficiency and clarity, brand compliance, and inclusive language.
• The Return on Investment (ROI) Report is a customizable report that demonstrates the ROI of effective communication by highlighting key business metrics with and without Grammarly.

Marketing Technology News: Adobe Forecasts Record $240.8 Billion U.S. Holiday Season Online with Black Friday Growth to Outpace Cyber Monday

Why it matters: The tangible business impact of AI is still unclear for many organizations, with 41% of organizations struggling to define and measure the exact impacts of their efforts. While companies using Grammarly’s AI save an average of 19 working days a year per employee, business leaders also want to understand how enhanced employee productivity leads to stronger teams and measurable business impact.

“While other AI companies rely on surveys or vague claims of efficiency gains, we measure the impact of communication effectiveness on employee productivity, team performance, and key business metrics like customer satisfaction scores,” said Luke Behnke, Grammarly’s VP of Product Management. “Grammarly works directly in the applications that professionals use every day, so we have unmatched visibility into the communications that make teams successful and drive work and organizations forward.”

Grammarly has driven valuable business outcomes for customers like Databricks, with a 70 percent improvement in written communications that led to cutting the Marketing team’s editing time by 50 percent and improving the CX/Support team’s time to resolution by 25 percent, increasing the average number of cases closed by 10–15 percent.

Marketing Technology News: MarTech Interview with Adam Brotman, Co-Founder and Co-Ceo @ Forum3

Zoom in: Customers can use the Effective Communication Score to uncover critical insights into communication efficiency, consistency, and impact. They will receive subscores for each of the following metrics, as well as an aggregate score:

• Correctness: Measures the accuracy and professionalism of communication.
• Efficiency and clarity: Measures how clear and easy to understand the writing is.
• Brand compliance: Measures the adherence of all written content to a company’s brand guidelines, including tone, voice, and style.
• Inclusive language: Measures company communication based on the organization’s diversity and inclusion standards.

The ROI Report empowers organizations to compare how key business metrics, like communication quality, customer satisfaction (CSAT) scores, and sales email effectiveness, are impacted with and without the use of Grammarly. Grammarly’s ROI specialists guide prospects and customers in building customized reports with metrics tied to their business goals, providing insights into how AI tools drive tangible improvements to business-critical outcomes. For example, a company could see a change in CSAT scores when comparing support agents who use Grammarly with those who don’t.

What’s next: Grammarly’s future innovations will further enable organizations to improve AI impact with:

• Suggestions to improve results, such as adopting industry best practices or Grammarly features that may be underutilized.
• Reports that show how employees are using AI across the enterprise, including the most common tools, use cases, and outcomes.
• Information highlighting the health of the organization’s communications, including how important business knowledge and information is shared and understood across teams and the entire company.