GRIN, the world’s leading creator management platform, announced the launch of Gia (short for “GRIN Intelligent Assistant”), the first AI solution built specifically for creator marketers. Gia is fully embedded into the GRIN platform and trained on over a decade of proprietary data, making every step of the creator marketing workflow more intelligent, accelerated and strategic.

Gia arrives as more brands turn to AI to work smarter and not harder, with 91% using AI for creator marketing. As the face of GRIN’s latest evolution, Gia embodies the future of creator marketing by being fast, strategic, data-driven and built for the way modern brands work. With Gia handling the busy work, early adopters can now complete tasks that took hours or even days in minutes, gaining more time to do the work only humans can do, like building relationships and developing creative campaign ideas. Gia isn’t designed to replace creator marketers; she’s designed to supercharge them.

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Over the last decade, GRIN defined the creator management category, becoming the gold standard for influencer marketing technology. Now, as creator marketing becomes more complex and competitive, GRIN is ushering in a new era of agentic AI technology designed to execute the vast majority of day-to-day tasks autonomously.

Gia is designed to grow with creator marketers. As creator programs evolve, Gia learns how creator marketers work, adapting to their style and fitting into their workflow like a teammate who’s been there since day one. Gia touches every part of a creator program, including:

• Finding the right creators without spending hours searching
• Automating outreach — without losing the personal touch
• Suggesting fair creator rates by analyzing industry compensation trends
• Streamlining onboarding from start to finish
• Managing performance and retention of high-performing creators

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“Most AI tools today are plug-ins, focused on form over function. Gia is built differently,” said Ryan Debenham, CEO of GRIN. “She’s not just suggesting what to do next — she’s actually doing it, giving creator marketers more time for the human work that matters. With Gia, creator marketers finally have a purpose-built AI that understands their world, speaks their language and actually helps them get work done.”