Officials of Hovr, a leading innovator in website content delivery software, announced the launch of its cutting-edge Generative AI product, “Suggestions,” and a fully-immersive mobile experience, “Pathways.” This new capability represents one of the greatest recent advancements in digital marketing technology, empowering businesses to effortlessly enhance user engagement and conversion rates through strategic video delivery and deployment.

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“This Generative AI feature marks an important leap forward for digital marketers and website managers”

By leveraging advanced machine learning algorithms, the software intelligently analyzes website dynamics and user behavior patterns to provide actionable insights. Key functionalities include:

• Automated Page Focus: Recommends optimal pages for video placement based on performance metrics and user interaction data.
• Enhanced Placement Optimization: Identifies prime positions on webpages for maximum viewer impact and engagement.
• Customized Moment Type Selection: Determines the most effective formats (e.g., anchors, text highlights, pins, etc.) suited to specific existing webpage contexts.
• Branding Consistency: Ensures seamless integration of video content with existing website styling and branding guidelines.
• Content Selection and Curation: Automatically identifies and selects relevant video content aligned with page content and client goals.
• Optimized Call-to-Action (CTA) Strategy: Generates compelling CTA button copy and placements to drive user actions and conversions effectively.

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“This Generative AI feature marks an important leap forward for digital marketers and website managers,” said Jason Craparo, CEO of Hovr. “By harnessing the power of AI, we are empowering businesses to significantly enhance their website outcomes, instantly and effortlessly. Utilizing advanced artificial intelligence capabilities, we can streamline processes that originally took hours down to seconds. Equally importantly, the products allow guests to engage with booking websites in a unique, novel way. These products have the potential to revolutionize the booking process.”

Historically, potential customers have had to deal with static images that often are out-of-date and do not give the “full picture” of what a hotel has to offer. Pathways creates a “choose-your-own-adventure” experience wherein users are given logical options to peruse video content in a manner that best suits their interests. Leveraging the popularity of platforms such as TikTok, Instagram Stories and Youtube Shorts, Hovr’s new Pathways feature is a captivating mobile experience that brings the power of compelling video directly into the hands of the site visitor to help them gain confidence in the booking journey.