Increase the Effectiveness of Your AI Adoption Training with Custom SparkLab Examples

Increase the Effectiveness of Your AI Adoption Training with Custom SparkLab Examples

Welcome to ONLC Training Centers

SMBs accelerate AI readiness with AI Transformation Services, featuring customized SparkLabs examples from ONLC

ONLC Training announced SparkLabs, a hands-on training format delivered as part of ONLC’s AI Transformation Services. As a trusted transformation partner for organizations modernizing their technology stacks, ONLC uses SparkLabs to anchor AI learning in each client’s own documents, tools, and workflows—turning AI from theory into everyday practice.

“For more than 40 years, ONLC has helped organizations move from one digital era to the next,” said Andy Williamson, CEO and Director of AI Strategy at ONLC Training. “AI isn’t a single hammer—it’s a Swiss-army-knife of capabilities. SparkLabs reduces the confusion by focusing on the specific workflows people already own, creating those ‘aha’ moments where the hype finally connects to the job.”

AI isn’t a single hammer—it’s a Swiss-army-knife of capabilities. SparkLabs reduces the confusion by focusing on the specific workflows people already own”

— Andy Williamson CEO and Co-founder of ONLC Training

Where SparkLabs fits: inside AI Transformation Services

SparkLabs is a modular training component within ONLC’s broader AI Transformation Services, which guide clients from readiness and governance through workflow redesign and adoption. SparkLabs sessions are used to validate use cases, build confidence, and accelerate change management by showing teams how generative AI operates in their environment, using their terminology and artifacts.

The problem SparkLabs solves

Teams often learn generic AI skills and then try to apply them everywhere. But AI is not monolithic; it’s a multi-tool that must be shaped to each role, system, and process. SparkLabs narrows the permutations by centering on real workflows—proposal drafting, policy reviews, reconciliation steps, campaign briefs, SOP updates—so people can see what good looks like in their day-to-day work.

How SparkLabs works

Intake & curation: A short survey gathers representative processes and redacted examples.
Design & alignment: ONLC’s educational design team maps exercises to the client’s tools and controls; privacy-preserving synthetic examples are available when needed.
Hands-on delivery: From 90-minute primers to half-day/full-day labs, participants practice prompts, patterns, and guardrails inside familiar workflows and leave with reusable artifacts and next steps.

Marketing Technology News: Martech & the ‘Digital Unconscious’: Unearthing Hidden Consumer Motivations

Write in to psen@itechseries.com to learn more about our exclusive editorial packages and programs.

Picture of MTS Staff Writer

MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.