Unprecedented performance visibility through audience and campaign insights

Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, announced the launch of its enhanced IntentKey Insights dashboard.

The dashboard generates real-time insights allowing clients to understand campaign effectiveness and why conversions happen. The reporting allows clients to easily identify high-performing audiences and granular, concept-based audience data. New programmatic spend analysis gives integrated predicted-performance visibility. Powered by Inuvo’s proprietary IntentKey artificial intelligence technology, the dashboard revolutionizes data analysis without the use of consumer data.

“Our dashboard is a game-changer,” said Richard Howe, CEO of Inuvo. “IntentKey discovers why audiences are interested in a product versus who the audience is. Now, for the first time, clients can explore the details behind the why. With our sophisticated machine learning technology, we can analyze budgets across campaigns and channels based on predicted performance.”

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The proprietary reporting includes visualizations that track performance against key metrics over time. The reporting also provides a real-time view into ongoing campaign operations. Clients can see high-scoring intent signals, audience groupings based on the most prevalent concept categories, AI-generated personas for each group, TV programing most relevant to the audiences, geographical conversion likelihood, and spend performance and tactic analysis across programmatic channels.

“We are excited to deliver this unparalleled visibility to our clients,” said Howe. “Our goal is to empower clients with insights that drive marketing success. This new dashboard is the next evolution in our commitment to client-focused service and technology.”

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