Leading global digital marketing business Jellyfish, proudly announces the appointment of Mayumi Tatsuta as Vice President of Creative, based in Los Angeles. This marks the first strategic move under the leadership of Global Executive Creative Director, Jo Wallace, who joined Jellyfish at the end of last year, bringing a wealth of experience across award-winning creativity.

With an impressive career spanning over 25 years in the advertising industry, new hire Mayumi Tatsuta has led the creative vision on projects that span across all touch-points. She is a culture-led, data-informed, and empathy-based thinker who has dusted off Fortune 500 brands and catapulted new ones at the most globally respected creative organizations.

Prior to joining Jellyfish, Mayumi served as a driving force behind groundbreaking campaigns at Cashmere x Media.Monks. Her work saw her lead culture-led brand campaigns and disruptive social-first activations for renowned brands such as Dove, Liquid IV, and SONY, among others. Her contributions have been recognized with numerous industry accolades, including Cannes Lions and Effie Awards.

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“I’m thrilled to join Jellyfish and be part of the future-facing Creative Collective,” said Mayumi Tatsuta. “It’s an exciting time to be in the industry, especially with Jellyfish’s commitment to bring culturally relevant creativity that cuts through the clutter.”

At Jellyfish, Mayumi will play a key role in the newly formed Creative Collective, spearheaded by human-generated creative with cultural resonance – partnered with AI Studios. Led by Chief Solutions Officer Natalie Winford and Global Executive Creative Director Jo Wallace, the Creative Collective aims to push the boundaries of creativity in the digital marketing landscape with the support of data, tech and AI.

“Welcoming Mayumi to the Jellyfish family underlines our intention,” said Jo Wallace, Global Executive Creative Director at Jellyfish. “Since I joined Jellyfish at the end of last year, we’ve not only improved the work we deliver for our impressive list of existing clients, we’ve won a succession of creatively-led pitches for dream brands. Mayumi’s wealth of experience and her innovative approach are as crucial as mine and the team’s contributions worldwide in advancing our creative offerings.”

Natalie Winford, Global CSO at Jellyfish added, “Having talent such as Mayumi join Jellyfish shows how we are dominating the space of attracting the best talent with her level of skill and industry experience. Culturally we are committed to growing our global teams as they collaborate across human inspiration and technology to produce the most innovative work for our clients.”

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Jellyfish is an integrated global digital marketing business, combining strategy, creative, data and media with technology. With almost 2,000 Jellies across 38 offices worldwide, we are the unconventional global partner of the future.

Our Creative Collective understand both brand and activation. We ensure our clients reach, influence and connect with the right audiences and fans based on data that reveals the insights to deliver exceptional creative solutions across any platform. In short, we create and deliver culturally relevant creativity that cuts through the clutter and sets hearts (and feeds) on fire.

Our clients include some of the world’s most recognisable brands; Google, Netflix, Amazon, Bissell, and Uber. And we have unparalleled expertise and certifications across Google Marketing Platforms, Google Cloud, Salesforce, Amazon, and Meta.

As part of the Brandtech Group, we’re at the forefront of the deployment of GenAI tools across every aspect of what we do, and in Pencil Pro we have the world’s No. 1 GenAI platform, revolutionizing the process of creative production, distribution and performance prediction.