Klevu’s Leading AI Powered Product Discovery Platform Has Achieved MACH Alliance Certification

Klevu’s Leading AI Powered Product Discovery Platform Has Achieved MACH Alliance Certification

Klevu has joined the MACH Alliance as the only member to provide AI-powered product discovery tech that utilizes machine learning and has NLP capabilities.

Klevu, the global leader in artificial intelligence-powered product discovery technology for digital commerce, has earned MACH Alliance certification and is now an official technology member. The MACH (Microservices, API-first, Cloud-native SaaS, and Headless) Alliance is a vendor neutral global collective of people and member companies that advocate for open and best-of-breed enterprise technology ecosystems. By achieving this recognition, Klevu has demonstrated commitment to future-proofing its enterprise technology and providing its clients with a certified headless front-end solution.

Shoppers now interact with retailers through various touch points including brick-and-mortar stores, app-based shops, and various online platforms. As technology continues to advance and consumer behavior shifts, merchants need to be able to provide a seamless omnichannel shopping experience. This includes having a consistently excellent product discovery experience through any interface.

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“Becoming MACH certified verifies our API-first ethos, and we will continue to experiment within linguistics and machine learning to find more ways our technology can help merchants and shoppers alike.”

— Niraj Aswani, CTO and Co-Founder, Klevu

Klevu’s new SDK allows for a simplified connection from inventory management, and product information, to front-end virtual storefronts. Using Klevu’s headless capabilities, retailers can now seamlessly incorporate Klevu’s advanced search and merchandising solutions on mobile apps, ecommerce websites, and in-store kiosks. Additionally, they can easily add new touch points as they come to market.

“Nilay Oza and I founded Klevu with a mission to provide ecommerce retailers with an AI-powered product discovery solution that is accessible to all. Becoming MACH certified verifies our API-first ethos, and we will continue to experiment within linguistics and machine learning to find more ways our technology can help merchants and shoppers alike,” said Niraj Aswani, CTO and Co-Founder, Klevu. “Product discovery is a critical part of a digital commerce funnel. Merchants that pick Klevu as their product discovery solution are able to increase average order values, increase margins, and improve conversion rates.”

Members of the MACH Alliance must embrace the MACH philosophies and principles and be microservices-based, API-first, cloud native, and headless technology solutions. The MACH Alliance’s seal of certification ensures enterprises are selecting best-in-class microservice providers that can deliver future-proof technology.

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“We are excited to expand our community and welcome Klevu as a MACH Alliance member. Klevu has clearly demonstrated unwavering belief in the MACH philosophies and adherence to our technology standards,” Casper Rasmussen, President, MACH Alliance. “Thousands of ecommerce retailers rely on Klevu’s Product Discovery Platform, which makes Klevu a great addition to the MACH Alliance.”

Klevu is a headless ecommerce microservice provider that replaces the on-site search, automates category merchandising, and product recommendations banners. Klevu offers full coverage APIs, easy frontend and backend connectors, and now a SDK for building fully custom ecommerce experiences. Klevu is the only MACH-aligned product discovery solution that uses advanced natural language processing (NLP) and product ranking algorithms that allows retailers to generate 37% more revenue per web session and ensures a unified customer experience for shoppers.

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MTS Staff Writer

MarTech Series (MTS) is a business publication dedicated to helping marketers get more from marketing technology through in-depth journalism, expert author blogs and research reports.

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