Redefining Marketing with Customer Information Gathered from Anonymous Web Traffic

KRATEO.AI, a leading technology company specializing in cutting-edge AI-driven solutions for marketing and sales professionals, is revolutionizing the way businesses understand and engage with their customers. KRATEO.AI recently introduced its game-changing suite of AI-driven capabilities, providing personalized information and analytics greatly surpassing traditional/legacy data analytics services. With its debut, the company is actively engaging with new investors, customers, and partners.

Traditional marketing platforms often inundate users with complex data and metrics that offer limited personal or actionable insights. KRATEO.AI is transforming marketing by utilizing its proprietary AI technology to identify anonymous site visitors (their contact information and other data) and convert them into brand-aware, first-party data prospects. By leveraging machine learning and AI, the platform learns and understands a buyer’s intent, studies behavior patterns, and delivers highly personalized insights to marketing teams.

This level of personalization offers marketing and sales leaders greater clarity in identifying potential customers, (previously unknown to marketing teams) and enables more insightful campaign development, ultimately resulting in a stronger return on investment (ROI).

Clay Sharman, Founder and Chief Creative Dude at KRATEO.AI, expressed, “KRATEO.AI is revolutionizing the marketing industry by providing powerful, effective, and ethical insights that empower businesses to create authentic and personalized connections with their customers. This represents a new era in marketing. Leveraging our AI platform, brands can identify their website visitors, develop campaigns that genuinely resonate with their customers, fostering better experiences and more valuable brand relationships.”

As KRATEO.AI enters the technology and AI-as-a-service marketplace (AI-AAS), the company benefits from strong investor support and an expanding customer base, giving it a significant competitive edge. KRATEO.AI’s investment team boasts a remarkable track record of closing more than $500 million in equity capital investments across various companies.

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Sharman added, “Our experienced investors and strategic backers provide KRATEO.AI with valuable support and resources. Their collective expertise not only accelerates the company’s market entry but also positions us to deliver immediate value and results to our customers. We are fortunate to have such experienced investors as our partners, along with a growing customer base. Their combined knowledge and strategic insights give us a substantial competitive edge in a fast-evolving market. We look forward to harnessing that expertise as we continue to drive innovation and empower brands.”

Kenetik, one of KRATEO.AI’s initial customers, highlighted how the company’s AI technology simplified their access to visitor data and facilitated data-driven decision-making. KRATEO.AI identified anonymous customers and provided their names and other detailed information, making them easily recognizable prospects.

Katherine Spaller, Kenetik Marketing Director, shared, “Using KRATEO.AI, we’re gaining valuable insights into who our customers are and uncovering previously unknown prospects. These insights will help us optimize our messaging across the customer journey, which we expect will lower customer acquisition costs and increase customer lifetime value. It’s been incredible collaborating with the KRATEO.AI team!”

“At KRATEO.AI, we are committed to applying the power of true AI to build authentic and personalized relationships for brands. We look forward to working with marketing and sales professionals, entrepreneurs, and businesses of all sizes, and connecting with website visitors on a more personal level,” Sharman concluded.

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