• LogRocket’s new AI solution will enable customers to quickly understand massive sets of digital experience data and surface the most important insights affecting users

• Tecovas, Western-wear retailer, and Common App discovered issues quickly, preventing hundreds of thousands of dollars in lost revenue with LogRocket Galileo AI

LogRocket, makers of the best-in-class Digital Experience Analytics platform, announced the release of Galileo AI, reinventing how digital product teams create ideal user experiences. Utilizing the vast amount of product experience data already captured by the LogRocket platform, Galileo AI surfaces the most impactful, actionable areas of user struggle and key behavior patterns, guiding product teams on where to invest for maximum return in minimizing user friction. During an early access pilot, customers, including Common App and Tecovas, were able to save significant hours and discover unknown problems that would have cost hundreds of thousands of dollars in revenue.

“Galileo AI is like an additional member of your product team, unlocking proactive insights by watching every session, analyzing every error, and identifying bigger trends.” — Matt Arbesfeld, LogRocket Co-founder and CEO

When users get stuck during their experience, it can significantly harm the business. This can manifest as a decline in NPS, reduced customer sentiment, lower conversion or engagement rates, customer attrition, and ultimately revenue loss. Galileo AI serves up key issues that were previously obfuscated by massive data volumes and nearly impossible to identify manually. It does so by watching every user session, using a large language model to achieve a human-like understanding of each interaction, and enabling product teams to make informed decisions in mere minutes, rather than hours or days.

“The insights that product teams need to create ideal user experiences have been siloed and obfuscated by huge volumes of data for too long. It’s time to reinvent how stakeholders across the product and software teams access these proactive insights so they can address impactful user problems before they hurt business KPIs and ultimately revenue,” said Matt Arbesfeld, LogRocket Co-founder and CEO. “Session data provides context but discoverability is difficult; analytics tools are reactive; and legacy error monitoring tools are noisy, and lack context. Galileo AI is like an additional member of your product team, unlocking proactive insights by watching every session, analyzing every error, and identifying bigger trends. It empowers product teams with prioritized user experience insights so everybody can understand and act upon them faster than ever before.”

Marketing Technology News: CivicScience Solves Generative AI Trust Issue With Newest Consumer Insights Product

Tecovas unifies insights across teams, preventing hundreds of thousands of dollars lost

Tecovas, a retailer of Western-style apparel, brought in LogRocket to give teams across the organization a better understanding of the issues impacting their conversion rates. The holiday season often brought alerts and issue reports – along with a dip in conversion rate. LogRocket allowed Tecovas to create a dedicated space for engineering, ecommerce, and product team members to unite multiple points of view toward achieving a single goal.

LogRocket’s Galileo AI quickly surfaced a customer usability problem that would have otherwise flown under the radar: dead clicks on their “Shop Now” and “Checkout” buttons that could have cost Tecovas hundreds of thousands of dollars.

With LogRocket, Frontend Engineering Manager Eric Jones was able to demonstrate the importance of the issue with analytics and session replays, then make the case to reprioritize work to fix it:

“LogRocket’s Galileo AI gives us the leverage to say, ‘Hey, there’s issues… here’s why we should prioritize resolving these issues.’ If decisions are made when you’re not all looking at the same data and the same roadmap, you create a lot of inefficiency, churn, and rework. When I’m evaluating tools, it’s nice to know, does this isolate teams or does this bring teams together? And LogRocket is a tool that brings teams together.”

Common App drives better user experience with proactive insights

Common App, a non-profit organization that helps simplify the college application process, had limited visibility into what was causing friction with users. It was hard to understand what led to poor experiences and took too much time and resources to identify root causes. They felt they were constantly in a reactive state. They brought in LogRocket to fix this.

“We serve millions of students, teachers, and counselors monthly, so it’s critical that we quickly and proactively surface the most impactful issues affecting their success,” said Dave Tiss, Director of Development. “In the past, we might hear that something was wrong with our application submission flows, but figuring out the root cause and its impact was a time-consuming process, and we couldn’t be sure that the changes we made would move the needle. LogRocket’s AI capabilities easily allow teams across Common App to proactively identify the highest-impact issues and their causes in the areas of our app we care about the most. This not only saves teams across Common App countless hours, it gives us the confidence to know that we are choosing the right issues to solve, and helps us ensure that we are delivering an optimal experience to every user, every time.”

Marketing Technology News: MarTech Interview with Janaka Fernando, Optimizely Practice Director at Valtech