Expanded, scalable Marketing Solutions help advisors grow through sophisticated and highly customizable client and prospect engagement

LPL Financial LLC, a leader in the wealth management industry, is helping its advisors deepen client relationships and accelerate business growth with an enhanced and expanded portfolio of Marketing Solutions. The expansion includes a new Digital Marketing Platform that streamlines effective communication with clients and prospects across multiple channels and touchpoints.

Like other LPL offerings, Marketing Solutions is fully customizable — meaning advisors can choose from a range of capabilities and support levels to meet their needs. The comprehensive offering includes consultative services and an easy-to-use Digital Marketing Platform for advisors who prefer to be more hands on, as well as full-service marketing support for those who prefer to outsource marketing and free up time to focus on other aspects of the business.

“Our Digital Marketing Platform makes it easier for advisors to engage clients and prospects with consistent, targeted and impactful communications,” said Les Matthews, executive vice president and head of business services at LPL Financial. “By streamlining the often-overwhelming task of marketing, our advisors are able to deploy time and resources where they matter most — to strengthening client relationships, nurturing prospects and running a thriving practice.”

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Detailed performance analytics provide advisors with insights into client preferences and interests to deliver relevant content that ultimately can improve both client retention and referral rates.

“Our tailored marketing solutions provide advisors with as little or as much support as needed to help them stand out and differentiate their services,” Matthews added. “We’ve found that advisors who subscribe to LPL’s Marketing Solutions grew assets 39% faster, on average, than their LPL peers over a 6-month period.”

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The new Digital Marketing Platform integrates seamlessly into the LPL ecosystem and features:

• An expansive library of financial content from major news outlets as well as LPL Research
• Multi-channel marketing capabilities
• Automation tools
• Review and compliance approval workflows
• AI-powered content recommendations that allow advisors to share high-value content that sparks conversations on topics of interest
• Real-time reporting helps identify engaged prospects and take the next best step

Marketing Solutions are available through LPL Business Solutions, a comprehensive offering of strategic business services designed to help advisors operate, optimize and grow their businesses.