Signal AI is significantly growing its investment in global media intelligence data with a raft of new investments including podcasts, Australian Broadcast and The Washington Post

Podcast intelligence pulls live editorial and listenership data from the world’s leading top trending 20,000 podcasts including established global media brands from CBC to BBC with 7,000 new searchable episodes daily

Today, Signal AI, the leading global decision augmentation company – turning the world’s data into knowledge and empowering business leaders across a range of industries to make informed and confident decisions – announced the addition of leading global podcasts. Signal AI’s decision augmentation solution will provide live and agenda-setting podcast data from 20,000 global podcasts across business, finance, news and other key content segments including BBC World Business Matters, and PBS Newshour ‘ as well as 7,000 new searchable leading episodes daily. Crucially the media intelligence also includes listenership data, key to any business or communications strategy.

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Podcasts have emerged as an influential media channel, with a recent survey from Statista Research showing that 41 percent of U.S. adults have listened to a podcast within the last month, a figure which has more than tripled in the last 10 years.

David Benigson, CEO Signal AI said, “The media industry is in the middle of a quiet revolution with new media channels like newsletters and podcasts gaining huge influence. Future looking business and communications leaders understand that podcasts can now drive the news and business agenda, and are increasingly looking to podcasts as a way to reach, understand and shape stakeholder narratives as well as report on earned podcast appearances, and look for and be able to easily share emerging trends, risks and insights. We’re thrilled we have added podcast intelligence to our decision augmentation solution as it will power comms leaders to join and shape the conversations that matter most to their business.”

Signal AI has also added one of the leading daily American newspapers and a critical source of media intelligence, The Washington Post, as well as Australian broadcast data explaining, “We have made a strategic investment into our media content, building on our ambition to become the world’s go to platform for media and reputational intelligence. Both Australian Broadcast and The Washington Post are the latest investments we have made to become a truly global data company and we look forward to sharing more.”

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The podcast and Australian broadcast data comes through an existing partnership with TV Eyes.

Signal AI’s decision augmentation solution creates a human-AI feedback loop that evolves — the more interaction with the system the better it understands the user and the more effective it becomes. Gartner predicts that by 2030, Decision Augmentation will surpass all other types of AI initiatives to account for 44% of the global AI-derived business value, totalling $2.9 trillion.

Signal AI’s core reputation intelligence platform already services two fifths of the Fortune 500 with main customers including members of the c-suite who want to understand the risks and opportunities to their businesses from Chief Communications Officers through to the CEO.

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