NordPass Business is introducing single sign-on (SSO) with Google Workspace. Google Workspace SSO allows all employees of the organization to sign in to NordPass with their Google account.

“We’re thrilled to offer this solution for small and midsize businesses (SMBs). Previously, SMBs had limited options when it came to SSO capabilities since such functionalities would usually be reserved for enterprise-tier solutions. The use of SSO is set to enhance NordPass Business users’ experience and simplify the login process,” says Gerald Kasulis, head of business and channel operations at NordPass.

Marketing Technology News: New Report Shows Half of Websites Were Vulnerable to Exploitation Throughout 2021

NordPass is the only major provider that includes Google SSO in the small business tier.

Why SSO?

In addition to being convenient, SSO eliminates the need to create multiple accounts and passwords. This is beneficial because many people still create weak and easily guessable passwords. For example, according to 2021 NordPass research, the most common password is still 123456. The passwords used by large corporations are not significantly more secure either. Another study looked into passwords that are used by large enterprise employees, and it revealed that many use their company name or the word “password.”

NordPass Business feature update: Activity Log

NordPass Business has also introduced an updated Activity Log feature. The updated version provides more in-depth information about specific actions, users, and items.

Now, Admins and Owners have access to an even wider scope of information about employees’ activities on the app. A new, upgraded version of Activity Log now includes details about Item Activities.

The Item Activities will provide an in-depth view of all item-related activities for factors like passwords, secure notes, and personal info.

For example, users with Admin and Owner rights will be able to see who created an item, who it was shared with, who owns the item, or what the item’s sharing policy is. And all of this information can be filtered by date.

Another new feature: mandatory multi-factor authentication (MFA)

In effort to strengthen business password security, NordPass Business has also recently launched mandatory multi-factor authentication (MFA).

From now on, in addition to entering their email address and password, NordPass Business customers will need to verify their identity through an authenticator app. Every organization can choose whether they want to implement this feature. MFA is highly recommended by security experts.

Marketing Technology News: Martech Interview With Jeanne Hopkins, CRO at Onescreen.Ai