• Independent Apple Search Ads (ASA) data source and bidding engine will use rule-based and AI-driven dynamic bidding to help marketers bid faster than competitors and maximize ad spend ROI
  
• Provides access to unique keyword scoring data not available anywhere else in the market and completely independent from Apple’s Search popularity score
  
• Pioneered by industry-leading mobile marketing agency, ConsultMyApp

Smart Bidder, the independent Apple Search Ads (ASA) data source and bidding engine, has launched today to bring a superior bidding experience to marketers and marketing departments globally – billed as the world’s most sophisticated AI-bidding engine for ASA.

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Created by industry-leading mobile marketing agency, ConsultMyApp, Smart Bidder has been launched in response to a growing demand among marketers for more accurate, up-to-date search activity and trend data within ASA, especially in an increasingly competitive market.

At a time when marketing departments are under more pressure than ever before, and becoming increasingly dependent on actionable, real-time data to establish ongoing trends and react fast enough to justify ad spend ROI, Smart Bidder provides access to unparalleled real-time store search data, empowering marketers to bid faster than competitors while saving unnecessary spend on fading trends.

As the world’s most sophisticated AI-bidding engine for ASA, designed by some of the world’s foremost experts in AI-driven bidding algorithms, Smart Bidder’s AI has been designed to ensure campaigns are optimized 24/7 using real-time App Store data, extracting the maximum volume of quality traffic at the lowest possible CPI.

Other key benefits of the product include organic and paid traffic synchronization, streamlined reporting and unique keyword scoring data that’s totally independent from Apple’s Search Popularity score as well as being 48 hours ahead of every other provider.

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Smart Bidder is the first sub-component to be released from the overarching App Marketer Pro (AMP) platform, an enterprise app marketing platform that provides a ‘single pane of glass’ experience to target top-level apps and ensure they are marketed in the best way possible – set for a full release in Q4.

Mike Rhodes, founder and CEO of ConsultMyApp and creator of Smart Bidder, said: “We’re excited to introduce Smart Bidder to the market, at a time when marketers and marketing teams have never been under more pressure. Combining the expertise of one of the world’s leading mobile agencies with a superior and proprietary ASA dataset, rules engine and machine learning algorithm, Smart Bidder provides a much-needed simplified approach to managing ASA campaigns efficiently, and most importantly, at scale.”

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