TactileAI, a B2B consumer data analytics platform for the global beauty care industry, today announced the closing of $1 million in seed round funding by SpringCamp. SpringCamp is an early-stage venture capital fund backed by NAVER, the Seoul-based tech company that operates South Korea’s largest search engine and is often referred to as the “Google of Korea.”

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“TactileAI is building the future of consumer testing in beauty care by decentralizing the consumer panel and providing brands with unique consumer analytics using data science and machine learning”

Founded in November 2020 and based in the San Francisco Bay Area, TactileAI aims to modernize consumer testing in skin care, which remains one of the major bottlenecks in the beauty care industry as brands struggle to keep up with the speed of new trends. COVID-19 also accelerated the urgency for beauty companies to find new digital solutions as consumer experience centers were forced to shut-down and they can no longer rely on conventional testing methods.

“TactileAI is building the future of consumer testing in beauty care by decentralizing the consumer panel and providing brands with unique consumer analytics using data science and machine learning,” said Victor Oh, founder and CEO of TactileAI. “I’m very proud to get our first investment from South Korea, a global leader in skincare and beauty care trends like K-beauty. I’m confident that by combining our expertise from Silicon Valley and Korea we can quickly globalize our platform for beauty care companies.”

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Kyungpyo Ko at SpringCamp says, “In the booming global beauty market, TactileAI will be a game-changer that is innovating the way beauty brands develop products and do marketing. We expect to see K-beauty brands connect more with a global audience by developing exceptional products using precise information on consumer experiences.”

With the new seed funding, TactileAI is actively hiring software engineers and data scientists to build out its enterprise software-as-a-service (SaaS) platform. In 2021, TactileAI plans to continue working with leading companies in the beauty care industry.

“We’re very excited about the opportunity to work with TactileAI,” said Jacek Brozda, Head of Ventures and New Business at Beiersdorf Korea, “We believe their platform can disrupt consumer testing in the beauty care industry and help us realize new consumer insights in a data-driven way.”

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