VCI Global Limited announced that it has signed an agreement with Playstack Limited, a games developer and publisher based in the UK, to acquire the IP and assets of Playstack’s unique AI based-AdTech platforms. The platform uses AI alongside gamification of digital marketing assets and new disruptive technologies, such as augmented reality to maximize brand engagements on mobile with global applications across corporate, consumer and large audience event opportunities.

At a time where the limitations of traditional brand engagements and advertising have been stretched and relatively taxing on budgets, this AI based-augmented reality gamification marketing platform capitalizes on gamification of digital marketing assets to maximize and vastly improves digital engagement on mobile phones. The technology provides synergistic platforms, explicitly designed to provide powerful mobile engagement and revenue generation.

The number of smartphone users in the world has been projected to be as high as 7 billion in 2023, depending on which research organization’s data is used for reference. Mobile phones therefore undoubtedly offer a vast global reach.

Marketing Technology News: Autoflow Launches its New Email Builder to Boost Business and Prompt Customer Engagement

This AI enhanced-augmented reality gamification marketing platform has achieved numerous downloads and brand interactions in the UK alone. It has been used with great success by major brands in its UK pilot, including Warner Bros, Sky, Samsung, Virgin, Heineken, Unilever, Danone, UK banks, as well as Team GB and several good cause charities. This proves its ability to connect with, and monetize users in a new innovative way, leading to higher retention, engagement and activation rates.

These platforms will significantly enhance VCIG’s customer engagement and monetization, and act as the central conduit in its digital engagement strategy and growth plans, allowing VCIG to collect valuable customer data on spending behaviors and insights such that VCIG will drive consumer activations in its newly partnered businesses with hotels and other related organizations.

“The integration of these AI brand engagement platforms by VCIG is a creative and innovative digital mechanism that will not only help VCIG drive user engagement, retention and purchasing, but also enhance our technology offering, enticing additional users and brands to engage with VCIG. It uniquely taps into the current consumer interest in AI and the Metaverse, allowing users to engage in a gamified world with brands at its core. We will be able to leverage the additional functionality as it provides valuable insights for tracking consumer behavior and a consumer experience unlike that provided by other media platforms. Focused on data driven customization of user and brand interaction, VCIG will offer a vast new digital engagement vertical in brand management, making the platform a measurable and transparent marketing tool, a marketer’s dream,” said Dato’ Victor Hoo, Group Executive Chairman and Chief Executive Officer of VCI Global.

Marketing Technology News: MarTech Interview with Kyle Mitnick, President at Mosaic Digital Systems