Alfie automates affiliate discovery, outreach, and management so businesses can save time, boost revenue, and scale programs without added overhead.

XPFlow announced the launch of Alfie, an AI-powered assistant built to transform how companies discover, recruit, and manage affiliates. Alfie is designed to make affiliate marketing effortless and effective for both startups and enterprise teams.

Solving the Affiliate Problem

Affiliate marketing has often been out of reach for small and mid-sized businesses. Finding partners, writing outreach messages, and tracking performance can demand more than twenty hours per week, often requiring a dedicated hire or an expensive agency. Alfie changes that.

“I watched my wife, who works in affiliate management, struggle to balance repetitive tasks with revenue-driving responsibilities like recruitment. Together we started building a solution that has now been adopted by other affiliate managers, helping them save real time and earn more revenue,” said Oliver Searle-Barnes, Chief Product Officer at XPFlow.

Marketing Technology News: MarTech Interview with Stephen Howard-Sarin, MD of Retail Media, Americas @ Criteo

Alfie automates the entire affiliate process while keeping each brand’s unique tone intact. It becomes an extension of the marketing team, removing hours of manual research and outreach while still providing a personal and authentic experience for partners.

How Alfie Works

Alfie begins by analyzing a company’s website to understand its products, audience, and communication style. This gives him the context required to sound human and aligned with the brand. Alfie (the AI) then scans competitors and affiliate placements across the industry to map opportunities that support the company’s goals, using state-of-the-art AI.

Once trained, Alfie delivers five curated affiliate leads every day and drafts tailored outreach messages for each one. Teams can send them with a single click or request instant rewrites that maintain the brand’s voice and intent. Purchases then take place on XPFlow’s state-of-the-art affiliate platform.

Powered by Advanced Technology

Alfie uses advanced language models and proprietary data crawlers to understand websites, tone, and affiliate ecosystems. This enables personalized, relevant outreach at scale, using AI to its fullest potential after creating the most comprehensive AI of its type.

“We are witnessing a once-in-a-generation shift in how products are built. Generative AI allows small, focused teams to achieve the kind of velocity that once required entire departments. That is the advantage XPFlow was created to capture,” said Dan Cseko, CTO.

Beyond Discovery: Full Management and Reporting

Alfie also manages tracking and reporting, giving teams visibility into performance, traffic sources, and program growth within a unified dashboard.

“Affiliate marketing has long been a channel only the big players could master and afford. Alfie gives small businesses an intelligent assistant that can compete at the same level without the bloated costs,” said Matthew O’Brien, CMO.

Empowering Small Businesses and Affiliate Managers

Alfie is built as a true growth partner. Small businesses can launch affiliate programs without operational overhead, and affiliate managers can reclaim up to twenty hours each week to focus on strategy and high-value relationships.

“We see a huge opportunity at XPFlow to disrupt a billion-dollar sector. Smart matchmaking is one of the biggest untapped opportunities in the market,” said Mark Abrams, Founder of XPFlow.

Strength of the XPFlow Ecosystem

XPFlow currently serves several hundred active clients across brands, creators, and growth teams. These clients use the XPFlow platform to manage partnerships, streamline operations, and scale more efficiently. Collectively, the current client base generates approximately $2.64 billion in gross revenue. XPFlow projects that a good portion of this revenue will soon be managed directly through XPFlow’s affiliate platform as part of its long-term growth trajectory.

Marketing Technology News: From MarTech Stack to MarTech Fabric: Weaving Brand, Content, and Conversion Into One Thread