Zeta Global, the AI marketing cloud, announced the appointment of Ed See as Chief Growth Officer, effective Monday, February 10. Bringing over 30 years of experience in working with CMOs – the last eight years of which were as a Partner at McKinsey & Company’s Marketing and Sales practice – Ed See has guided some of the world’s most iconic brands in developing cutting-edge marketing, digital and analytics capabilities. His appointment reflects Zeta’s commitment to scaling its AI-driven marketing solutions for transformative impact.

“With deep expertise in martech, trusted relationships with the industry’s most influential CMOs, and a proven track record of driving results, Ed embodies our commitment to leadership that accelerates Zeta’s position as a pioneer in AI marketing.”

As Chief Growth Officer, Ed See will report to Zeta’s President, Steven Gerber, and will lead the charge in accelerating the company’s growth strategy. His priorities include deepening CMO and c-suite engagement, demonstrating the transformative potential of Zeta’s AI-driven solutions, and helping businesses achieve measurable, high-impact marketing outcomes.

Marketing Technology News: MarTech Interview with Kelly Hopping, CMO @ Demandbase

“As Zeta enters its next chapter, Ed See is the ideal leader to drive our growth strategy and long-term success,” said David A. Steinberg, Co-Founder, Chairman, and CEO of Zeta. “With deep expertise in martech, trusted relationships with the industry’s most influential CMOs, and a proven track record of driving results, Ed embodies our commitment to leadership that accelerates Zeta’s position as a pioneer in AI marketing.”

Marketing Technology News: How DAM Platforms are Evolving Today – Impact of AI in Digital Asset Management

“I am honored to join Zeta at such an exciting time in its journey,” said See. “Zeta’s focus on helping businesses grow through AI-powered marketing technology aligns with the needs of the modern marketer as businesses demand impact, effectiveness, and efficiency from their marketing investments,” said See. “I look forward to joining the exceptional team at Zeta and exploring innovative ways to help marketers unlock their potential and achieve their business goals in our rapidly evolving environment.”

Ed See succeeds Will Margiloff, previous Chief Growth Officer, who will transition to Vice Chairman.