Metamall, a first of its kind virtual reality (VR) experience on the blockchain launched its decentralized metaverse mall. Metamall offers experience with a variety of themes, architecture, and interactive VR components. Metamallers will be the name given to token holders. It will serve as a primary center for crypto enthusiasts of all levels. Users will have access to crypto knowledge and immersive entertainment in one location for the first time.

As Metamall closed their IDOs and preparing for the listing and product launch, they also look back on the inception of Metamall and how it all started. Members of leadership at Metamall have spent most of the last decade digitizing brand businesses and have seen commerce on web2.0 boom to levels not dreamt of before. All of us saw the dawn of a new era coming

Marketing Technology News: Scalefusion Joins Hands with Channel Next to Deliver Seamless Device Management to Modern Businesses

Metamall realized that the current and new generation are finding social networking, e-commerce, etc too transactional and want a better experience, more engagement, and opportunity to create wealth. On the other hand, Metamall found that brands are looking to reach out to a wider audience where they are represented in an animated and interactive environment and can conduct commerce directly. Hence the company decided to create a gamified retail experience platform to connect the two. And where real wealth can be built using modern technologies of VR, 3D animation, NFT, and cryptocurrency.

Metaverse: Where we are now

Last year all of us witnessed the metaverse go from the idea of imagination to tech reality. Though it is not a new term, it gained popularity and became mainstream after Facebook rebranded itself to Meta Platforms Inc. (also recognized as Meta). in October 2021 to go beyond social media and unlock the new world of the internet. Since then, Metaverse – the convergence of the physical world with virtual and augmented reality has picked up the pace to create disruptions in different economic sectors across the globe.

There is no denial of the fact that the Metaverse has captivated the public’s imagination. Despite it being still at a nascent stage, Blockchain is playing a crucial role in the development of a digital economy. The blockchain that enables the use of cryptocurrency and NFTs (Non-Fungible Tokens) proves to be useful in the ownership and collectability of digitized currencies, value transfer, governance, accessibility, and interoperability. Considering its limitless capabilities, metaverse will provide ample opportunities for businesses of all sizes, thereby, accelerating the growth of major economic sectors including Real Estate.

Metaverse has gained sudden popularity in the real estate market as investors, crypto influencers, and owners from across the globe are willing to pay a huge amount to experience the ‘next tech-enabled chapter of the sector’. The size of the global metaverse real estate market is expected to grow manifold this decade. Further, the inclination of investors towards the ownership of NFTs is skyrocketing with the emergence of new trends, thereby, augmenting the growth of the real estate market.

Marketing Technology News: Dialpad and Sacramento Kings Davion Mitchell Partner to Further Community Collaboration